Enrollment Marketing + Brand + CRM
Solutions for Higher Education
From proven, best-practice approaches to custom, bespoke strategies, we offer services to drive positive brand and enrollment outcomes across the full prospect journey. Never cookie-cutter, we tailor our approaches to suit your budget, your systems, your teams, and your unique needs.
Foundational Planning
Enrollment Strategy
Helping You Assess and Solve Enrollment Marketing Challenges
- Market & audience analysis
- Prospect journey mapping
- Full-funnel student search
- Strategic enrollment consulting
- Multi-channel inquiry generation
- CRM and operational alignment
- Yield and anti-melt strategy
From Awareness to Retention
Paid Media
Omnichannel Paid Media Campaigns
- Awareness, perception, lead generation, application, yield, anti-melt, retention, and re-enrollment campaigns
- Omnichannel media planning
- Media buying
- Negotiating prowess and added value
- Active campaign management & optimization
- Landing page Conversion Rate Optimization (CRO)
Strengthening Your Digital Presence
Web & Search Engine Optimization (SEO)
SEO and Website Design for Organic Lead Generation
- SEO website audits & benchmarking
- Technical SEO enhancements
- Program page, admissions page, and priority page optimizations
- Front-end UX/UI design
- Web development (any CMS)
- Organic page Conversion Rate Optimization (CRO)
- Microsites and admissions websites
- Landing page design, development, and hosting
- Editorial content marketing plans
- SEO copywriting
- SEO performance reporting
Nurture Right-Fit Students
CRM Communications & Technical Support
System-Agnostic CRM Support from Implementation to Lead Nurture
- CRM selection consultation
- Implementation roadmapping and support
- Lead nurture strategy and communications planning
- Lead nurture communications development
- Lead source tracking
- Custom queries and support
- Slate portals, forms, templates, and applications
- Support for Slate, Salesforce, Element451, Ellucian Recruit, and more
Telling Your Authentic Story
Brand & Campaign Development
Distinctive Brand Platforms & Compelling, Break-Through Campaigns
- Brand perception studies and assessments
- Brand messaging & positioning platforms
- Visual marks and logo systems
- Brand taglines and guidelines development
- Rebrands, brand refreshes, and brand maturations
- Brand launches and rollouts
- “Big Idea” campaign concepts
