Enrollment Marketing + Brand + CRM Solutions for Higher Education

We Solve Your Challenges

Higher education needs enrollment marketing, brand, and lead nurturing solutions that work now. Need to change your brand perception? Reach a new target audience? Increase your yield rate? VisionPoint has the experience and expertise to deliver those solutions today. Recognized by Google and Slate as premier and preferred partners, we have in-house services and expertise spanning CRM, media, SEO, creative, and consultation services.

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Our Relentless Pursuit of Results Is Evident In Our Track Record

We’ve grown enrollment by 30%+, we’ve driven 200% more program applications, we’ve reduced cost-per-enrolled-student by 64%, and we’ve beaten marketing (Google) industry cost benchmarks 9:1. Simply put: helping our client partners achieve their goals is what we do here at VisionPoint.

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We Serve All of Higher Education

For over 20 years, we’ve helped guide universities, community colleges, grad and online programs, and state systems through uncertainty and into a bright future in ways that help them achieve their most important and pressing goals. At a time when many higher education marketers are fed up with over-priced vendors who under-deliver, 96% of our clients say they would recommend us to other institutions.

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Optimize Your Website Lead Generation

50-70% of your website traffic finds you through search engines. Is your site ready to sell your institution to those who come seeking information? Here are some basic steps you can take focused on search engine optimization (SEO) and information architecture (IA) to get your website ready to generate leads.

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Why VisionPoint?

On any given day, you may find us with furry friend visitors in our office, in a luau-themed staff meeting, or ideating on how to develop our employees professionally and personally. Sure, we work hard, but we also play hard. That’s why we are perennially chosen as one of the top employers in our state, why we have a noticeably low turnover rate, and why our employees genuinely love coming to work each day.

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EduInsights

Paid Media

3 Digital Marketing Tactics Every Higher Ed Institution Should Be Using

Having been a digital marketing agency since our inception 23 years ago, we’ve honed our processes to ensure… Read More

News

Webinar: Unlocking Solutions To Overcome the Top 3 Graduate Enrollment Challenges

We'll walk through a compelling combination of case studies, strategies, and solutions that have yielded success for higher… Read More

CRM

Acing Your Inbox: Understanding Google & Yahoo’s New Email Deliverability Rules for Colleges & Universities

With recent changes implemented by Google and Yahoo in February 2024, email deliverability rates have taken a hit. Read More

Explore eduINSIGHTS

Headquarters

VisionPoint Marketing | 150 Fayetteville St Suite 300, Raleigh, NC 27601

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