100% Higher Ed Marketing And Nothing Else

CU Boulder EMP

As MBA applications plummeted nationwide, the University of Colorado Boulder decided to launch a graduate engineering degree infused with business acumen — the Engineering Management Program (EMP). We developed an integrated marketing campaign with creative that would catch the eye of business-minded engineers seeking their next step.

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Northern Virginia Community College

Several design elements serve as stylistic motifs throughout these commercials and across "Settle for..." campaign ads, unifying the campaign across all channels. All the ads feature individuals against nondescript white backdrops, while VisionPoint's hand-drawn graffiti animations add personality and power to the ads' various messaging points.

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UNC System - NC Affordable Education

To raise awareness for UNC System’s transformative initiatives, we conducted comprehensive quantitative and qualitative research on a variety of audience segments, including traditionally underprivileged counties.

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Meet Joshua Dodson

Josh doesn’t just strategize, he delivers results. He brings to our clients his uncanny ability to design strategy, execute tactically and measure ROI, and has helped countless institutions modernize their enrollment and marketing programs.

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VisionPoint Culture

On any given day, you may find us with furry friend visitors in our office, in a luau-themed staff meeting, or ideating on how to develop our employees professionally and personally. Sure, we work hard, but we also play hard. That’s why we are perennially chosen as one of the top employers in our state, why we have a noticeably low turnover rate, and why our employees genuinely love coming to work each day.

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EduInsights

Blog article, Thought leadership

The Top 5 KPIs you should be Tracking and why

As higher education marketing becomes increasingly data-driven, identifying which metrics are the most relevant to track and what… Read More

Blog article, Thought leadership

Online Program Manager: What you should know before you sign

While it may be tempting to hand off your online program marketing to an OPM, here are some… Read More

Blog article

The Vocabulary of Google Analytics: An Introduction

Wouldn’t it be great if you could read the minds of all the visitors to your website? If… Read More

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VisionPoint Marketing | 3210 Fairhill Dr. Suite 150 Raleigh, NC 27612

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