100% Higher Ed Marketing And Nothing Else

CU Boulder EMP test

As MBA applications plummeted nationwide, the University of Colorado Boulder decided to launch a graduate engineering degree infused with business acumen — the Engineering Management Program (EMP). We developed an integrated marketing campaign with creative that would catch the eye of business-minded engineers seeking their next step.

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Northern Virginia Community College

Several design elements serve as stylistic motifs throughout these commercials and across “Settle for…” campaign ads, unifying the campaign across all channels. All the ads feature individuals against nondescript white backdrops, while VisionPoint’s hand-drawn graffiti animations add personality and power to the ads’ various messaging points.

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UNC System – NC Affordable Education

To raise awareness for UNC System’s transformative initiatives, we conducted comprehensive quantitative and qualitative research on a variety of audience segments, including traditionally underprivileged counties.

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Meet Holly Simons

When Holly Simons joined us, she brought a little bit of spunk and a whole lot of higher ed marketing expertise. Holly doesn’t just offer strategies or a consultative voice to our clients; she brings an empathy that can only come from sitting in their seats for the better part of two decades.

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VisionPoint Culture

On any given day, you may find us with furry friend visitors in our office, in a luau-themed staff meeting, or ideating on how to develop our employees professionally and personally. Sure, we work hard, but we also play hard. That’s why we are perennially chosen as one of the top employers in our state, why we have a noticeably low turnover rate, and why our employees genuinely love coming to work each day.

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EduInsights

Blog article, Thought leadership

Winning in the Worst of Times: A redux of our COVID era marketing presentation at the 2020 AMA Symposium

Two institutions on our client roster put on a master class on how to overcome the challenges of… Read More

Blog article, Thought leadership

Who is the Adult Learner?

Our panel of higher ed experts offer enlightening insights on this rapidly emerging and increasingly critical audience. Read More

Blog article

Meet Holly Simons

Check out our interview with Holly Simons, Vice President of Integrated Strategy. Read More

Explore eduINSIGHTS

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VisionPoint Marketing | 3210 Fairhill Dr. Suite 150 Raleigh, NC 27612

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