100% Higher Ed Marketing And Nothing Else

University of Colorado Boulder

As MBA applications plummeted nationwide, the University of Colorado Boulder decided to launch a graduate engineering degree infused with business acumen – the Engineering Management Program (EMP). We developed an integrated marketing campaign with creative that would catch the eye of business-minded engineers seeking their next step.

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Northern Virginia Community College

Several design elements serve as stylistic motifs throughout these commercials and across “Settle for…” campaign ads, unifying the campaign across all channels. All the ads feature individuals against nondescript white backdrops, while VisionPoint’s hand-drawn graffiti animations add personality and power to the ads’ various messaging points.

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University of North Carolina System

To raise awareness for UNC System’s transformative initiatives, we conducted comprehensive quantitative and qualitative research on a variety of audience segments, including traditionally underprivileged counties.

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Bend Enrollment Deadlines Without Breaking Them

Here are a few communication strategies you can use to bend your deadlines without breaking them in desperation…

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VisionPoint Culture

On any given day, you may find us with furry friend visitors in our office, in a luau-themed staff meeting, or ideating on how to develop our employees professionally and personally. Sure, we work hard, but we also play hard. That’s why we are perennially chosen as one of the top employers in our state, why we have a noticeably low turnover rate, and why our employees genuinely love coming to work each day.

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EduInsights

Blog article

What Is Strategy?

What exactly is “strategy?”  In a recent episode of our podcast, three of our higher education experts… Read More

Blog article, News

Breaking News: Instagram is Updating Videos!

When Instagram first became popular, it was a photo-sharing app. Looking for a picture of a mouth-watering steak… Read More

Blog article, Thought leadership

What Is a Brand?

At VisionPoint, we define an institution’s brand like this: Your brand is what people collectively think, feel,… Read More

Explore eduINSIGHTS

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VisionPoint Marketing | 3210 Fairhill Dr. Suite 150 Raleigh, NC 27612

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