100% Higher Ed Marketing And Nothing Else

CU Boulder EMP test

As MBA applications plummeted nationwide, the University of Colorado Boulder decided to launch a graduate engineering degree infused with business acumen — the Engineering Management Program (EMP). We developed an integrated marketing campaign with creative that would catch the eye of business-minded engineers seeking their next step.

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Northern Virginia Community College

Several design elements serve as stylistic motifs throughout these commercials and across “Settle for…” campaign ads, unifying the campaign across all channels. All the ads feature individuals against nondescript white backdrops, while VisionPoint’s hand-drawn graffiti animations add personality and power to the ads’ various messaging points.

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UNC System – NC Affordable Education

To raise awareness for UNC System’s transformative initiatives, we conducted comprehensive quantitative and qualitative research on a variety of audience segments, including traditionally underprivileged counties.

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Introducing the New CEO of VisionPoint Marketing

We’re excited to announce Craig Heldman as our new Chief Executive Officer.

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VisionPoint Culture

On any given day, you may find us with furry friend visitors in our office, in a luau-themed staff meeting, or ideating on how to develop our employees professionally and personally. Sure, we work hard, but we also play hard. That’s why we are perennially chosen as one of the top employers in our state, why we have a noticeably low turnover rate, and why our employees genuinely love coming to work each day.

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EduInsights

Blog article

The (Third-Party) Cookie Crumbles

What Google’s Announcement This Week Means for Advertisers and Agencies The era of third-party cookies has been in… Read More

Blog article

Advertising on Facebook? What You Need to Know Now About Apple iOS14 and How Facebook is Responding

An on-going feud between Facebook and Apple is ratcheting up further thanks to Apple’s iOS 14 rollout. VisionPoint… Read More

Blog article, Thought leadership

The Extra Mile: All that stands between admission and enrollment is the human touch

As social distancing fatigue grows, increasing yield becomes more about meeting students' basic human need to connect. Read More

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VisionPoint Marketing | 3210 Fairhill Dr. Suite 150 Raleigh, NC 27612

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