Catered to Higher Education Marketing
Your Success is our Strategy
A reason for every decision: it’s not just a philosophy, it’s a promise. We don’t believe in tossing one-size-fits-all deliverables at you and hoping for the best. We’re committed to creating custom strategies to accomplish your goals. And every decision we make towards your goals is infused with strategic rationale and creative genius. If it doesn’t move you closer to realizing results, we don’t do it.
From Awareness to Retention
Your success rests on the ability to engage with every part of the enrollment funnel, which is why we build intentional strategies to do more than just catch your audiences’ eye. Our research-informed strategies and dynamic media planning actually move your prospects through your funnel – from awareness to lead to yield to retention. And our sophisticated analysis and reporting positions you for long-term, replicable results.
The First Campus Visit
We’ve been building websites for higher education since websites first came to be. We don’t just use industry-leading best practices – we pioneered them. Our CMS-agnostic web team has built accessible sites for higher ed players, from community colleges to grad schools to state systems. We leverage our insights and your stakeholders’ input to move through concept, information architecture, development, launch, and governance.
We’ve been a digital marketing agency since our inception, so we know better than to rest on plug-and-play tactics when it comes to your digital media campaigns. On every campaign, we conduct extensive A/B testing and chi-square analysis, which we customize to your needs. We believe every single ad should maximize your results, so we optimize campaigns weekly and won’t settle for anything less than peak performance throughout the campaign’s life.
Telling Your Story
We pride ourselves on crafting strategic, creative campaigns that break through the noise and connect with your audiences on an emotional level, earning the results you need in order to be successful in your marketing efforts. We’ve overturned community college misperceptions, promoted revolutionary Ivy League offerings, and helped launch groundbreaking online programs. When so much higher ed creative and messaging looks and sounds the same, we identify and articulate exactly what sets you apart – and we connect your future students to their place in that story.
Data Beats Intuition
With roughly 70% of higher education traffic coming from organic search, search engine optimization (SEO) is a crucial part of a successful enrollment marketing strategy. When you work with us, we’ll optimize your site to rank organically for the programs, offerings, and services for which you should be known. Whether it’s technical SEO, local SEO, content marketing, our team plans and creates content that adheres to inbound and SEO best practices, while always keeping storytelling at the heart of our work.
Nurture Right-Fit Students
CRMs can seem intimidating. We’re here to remove that fear, and set you up for successful CRM use. The key to making the most of your CRM is a clear lead nurturing strategy as well as platform-specific expertise. VisionPoint’s CRM and Enrollment Strategy team has a long track record of utilizing both approaches, enabling higher ed institutions to nurture leads and ultimately convert them into students. Our experts understand the urgency of CRM needs and will get to work right away—walking with you hand in hand through the trenches as an extension of your team.
But does it actually work?
Yep. Take a look at how our capabilities in action transformed our client partners’ situations.