At VisionPoint Marketing, we acknowledge the transformative impact of artificial intelligence (AI) in augmenting and enhancing our capabilities as an agency offering enrollment marketing, brand, and CRM solutions for higher education. We know this technology is constantly evolving, and as we cannot predict its exact future state, we will uphold ethical standards, promote transparency, and promote responsible utilization of AI tools. VisionPointers will leverage these standards as a roadmap and credo, underscoring our commitment to our Vision Points when working with this emerging technology.
Thoughtful & Strategic
We intentionally and responsibly use AI tools to support our work and deliver value to our client partners. Our application of AI aims to amplify human capabilities, create efficiencies, explore ideas, and positively contribute to our work and deliverables.
Accountable
We believe in the importance of human oversight and require it in all AI applications and outcomes. There will be no autonomous AI outputs. We will always have a VisionPointer involved in the work before sending to our client partners for review. Additionally, we will uphold rigorous standards of data privacy and security, safeguarding data with integrity and confidentiality.
Solutions-Driven & Persistent
We recognize that AI is constantly evolving, and we will stay informed and knowledgeable of continuous updates to tools, and ethical and legal considerations. Recognizing the inherent limitations and biases of AI tools, we take these factors into account in our decisions. Our AI usage is guided by principles of privacy, fairness, accountability, and inclusivity. We strive to use AI for the benefit of our client partners, our employees, and our company.
Direct & Straightforward
We are committed to unwavering transparency and pledge to not conceal our usage of AI from our client partners, employees, or other stakeholders. We will openly share when AI tools have been used and how the output contributed to any insights, strategies, or ideas we provide.
Collaborative
We believe in the power of collaboration and work together to share knowledge, foster innovation, and ensure our AI tools and strategies benefit all involved. This collaborative spirit helps us continuously improve our methods and AI usage and stay ahead of this rapidly evolving technology.
Empathetic
We understand the world of AI can be overwhelming, filled with many uncertainties and a steep learning curve. Aware of these concerns and challenges, we are dedicated to supporting and guiding our employees and client partners through this complex landscape.
Growth-Oriented
We are deeply committed to the professional development of our employees, recognizing the importance of upskilling and reskilling in today’s dynamic work environment. By empowering our team to grow their AI knowledge and skills through webinars, workshops, and more, we facilitate their professional growth while driving innovation and excellence for our company. This will create more space for strategic and creative work and will allow us to be the best stewards of our client partners’ resources.
How We Use AI Today
Based on a 2024 internal company survey, our uses of AI include:
- Data and call note summarization
- Content outlines and writing enhancements
- Programming assistance and supporting instructions for coding environments
- Brainstorming and mock ups
- Research and data analysis
- Image retouching
Tools include:
- ChatGPT
- Claude
- Google Gemini
- Microsoft Copilot
- GitHub Copoliot
- Grammarly
- Fathom
- Canva
- Writesonic
- Photoshop
- And more
These Standards may be updated from time-to-time to accurately reflect our practices, US uses and AI Tools. If you would like a copy of the current Standards, please let us know.