Brand Awareness & Perception

Cement Your Position in a Crowded Marketplace

A great brand is a great story. Our story repertoire includes overturned community college misperceptions, revolutionary Ivy League offerings, and groundbreaking online programs. We’ll tell your story by pinpointing your defining characteristics, crafting engaging language, and developing arresting creative. And we’ll reach new audiences, establish awareness, and shape positive perceptions, which ultimately correlate with stronger lead generation. It’s time to connect your future students to their place in your story.

Lead Generation & Marketing

Convert Leads at One-Third of the Typical Cost

Our research-informed strategies and dynamic media planning actually move your prospects through your funnel. We’ll use paid media to produce new prospect inquiries, or “leads,” which we can then nurture to encourage deeper engagement. And we swiftly react to shifts in your audience behavior and trends in the market so your campaigns can stay ahead of the rest. Industry-busting KPIs and positive enrollment results are business-as-usual for our client campaigns, even in today’s tumultuous landscape.

Yield & Summer Melt Prevention

Beat Enrollment Projections by 3,200+ Students

As a Slate Preferred Partner, we have firsthand experience with the yield and melt challenges you may be facing, and we’re recognized in the industry as experts in finding solutions to those challenges. We’ll use advanced digital marketing tactics to target accepted students and their households, inviting them into the institutional community and helping them through critical registration steps. And we’ll create and implement communication workflows focused on melt prevention.

Re-Enrollment & Retention

Drive Retention-Focused Actions at 3x the Average Rate

You don’t just want to get students in the door; you want to keep them there. Our re-enrollment and retention solutions are research-based and data-informed, starting with an audit of your retention data and student success initiatives to understand threats and opportunities when it comes to student retention efforts. We’ll then leverage unique digital marketing tools in tandem with customized communication workflows built to retain currently enrolled students.

But does it actually work?

Yes way. Take a look at how our capabilities in action transformed our client partners’ situations.