“We have a brand problem”
Advance Your Position in a Crowded Marketplace
A great brand is a great story, but too many institutions’ stories are either unclear, unoriginal, or underappreciated. We’ll help you distill, articulate, and promote a compelling and distinctive brand promise by pinpointing your defining characteristics, developing arresting creative, and positioning your signatures strengths in ways that reach and resonate with your audiences. Whether it’s awareness, perception, reach, affinity, or competitive distinction you’re craving, we craft brand platforms and launch brand campaigns that make a measurable difference.
“We need a higher volume of better-quality leads.”
A Three-Lever Approach To Lead Generation
While most agencies offer one approach for lead generation, we leverage three: driving quality leads through savvy digital advertising, drawing quality leads through SEO and organic content marketing, and securing quality leads through student search and affinity list acquisition. Beyond just “learn more” and “apply now” CTA blasts, we win their engagement by nurturing their affinity and serving their needs, tracking their progress toward application to attribute what marketing efforts really made the difference.
“The students we admit aren’t enrolling.”
Yield and Melt Prevention Campaigns That Move the Needle
In the enrollment race, the acceptance packet is just a new starting line. These days, you have to hustle after every registration and deposit to yield the students you want. As a Slate-Preferred enrollment marketing agency, we’ve pioneered yield and melt prevention strategies that combine the best of marketing and admissions practices, featuring affinity advertising, parent and influencer campaigns, and CRM-driven communications, even rallying the support of advising, coaching, and financial aid to win students’ enrollments by helping them off to a successful start.
“Our students are stopping out.”
Bring Back Stopped-Out Students & Support Retention
It’s commonplace today for students to pause on their path to a degree. After all, one school’s stop-out is another school’s “transfer” or “adult learner” prospect. Most marketers think retention and re-enrollment efforts aren’t their problem, so retention offices are on their own, and stopped-out students often hear little to nothing from their former institutions. Instead, we help our client partners leverage their advertising dollars and CRM communication platforms to reach, engage, and re-enroll their current and stopped-out students, bolstering enrollment numbers but, even more important, helping students forward toward successful outcomes.
“We needed campaigns live yesterday.”
Quick-to-Market Campaigns When Speed Is the Strategy
In a perfect world, thoughtful discovery and deliberate planning phases would progress in a steady buildup toward intricately orchestrated, large-scale launches of robust omni-channel campaigns. We love it when circumstances allow for such a best-case scenario. Problem is, most of our client partners live in the real world, where circumstances change constantly and the ability to capitalize quickly is what matters most. We’ve therefore built an offering precisely for moments when speed is the strategy, a quick-to-market digital campaign designed to leverage partner-provided inputs that we can stand up fast with minimal creative lift in channels proven to perform.
“Our website sucks.”
Web & Digital Experience Enhancements That Drive Conversions
Your website is more than your digital front door – it’s an arena for digital engagement between you and your prospects. Most sites are missing critical opportunities to serve users the content they want and need while helping them take the actions we want. To that end, VisionPoint can enhance your web presence, from top-to-bottom website redesigns to microsites, admissions sites, program pages, landing pages, and web measurement infrastructure, all geared toward driving measurable improvements in the outcomes that matter.
“We need help with our CRM.”
System-Agnostic CRM Support, from Implementation to Communications
Your CRM is arguably your most vital marketing platform, the engine that runs underneath and often powers your entire full-funnel integrated marketing endeavor. Unfortunately, many institutions are under-utilizing their CRMs and failing to see the fruits of such an important investment. Our system-agnostic (but Slate-Preferred Partner) CRM team can help you fully leverage your CRM, from full-blown implementations to lead nurture drip campaigns, portals, reports, and full-funnel data analysis. Best of all, we work in your system with your data on your behalf, every time.
“We don’t show up in search results.”
Search Engine Optimization (SEO) Services That Draw Organic Interest
At its heart, SEO is about ensuring your website’s content and user experience are genuinely compelling and helpful. With both on-page and meta improvements, informed by keyword research into the real-life questions your audiences are asking, we can tell your institutional brand story in an optimized way that not only improves your search rankings but helps draw and convert more high-quality prospects as inquiries into your funnel. Dollar for dollar, there are few efforts that yield greater return on investment than SEO. Let us prove it.
