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Our Work

From enrollment growth to brand transformation, our work speaks for itself. See how we’ve helped institutions like yours achieve record-breaking results.

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Paid Media

Baker School of Education, American University

A data-driven enrollment marketing strategy helped Baker School of Education sustain enrollment and even grow programs with significantly less budget.
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Paid Media

Fayetteville State University

A mission-driven creative campaign that more than doubled conversions while bringing Fayetteville State University's unique identity to life.
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Paid Media

North Carolina State University

Our partnership helped NC State increase conversions, improve efficiency, and strengthen its graduate business brand.
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Web & SEO

Teachers College, Columbia University

A comprehensive SEO strategy helping Teachers College increase organic visibility and drive engagement, including a 158% increase in page views in three months.
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Paid Media

The University of Akron Online

VisionPoint’s targeted, program-specific campaign for UAkron Online drove 2,540 conversions and helped multiple programs exceed their enrollment goals.
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CRM Services

United States Military Academy

VisionPoint built a custom portal to support USMA’s admissions volunteers, creating a scalable, role-based system that has become the foundation for multiple external-facing portals.
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CRM Services, Enrollment Strategy, Paid Media, Web & SEO

Northwest Missouri State University

A full-funnel enrollment marketing strategy helping Northwest Missouri State University stand out from its competitors, directly leading to 114 applications.
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CRM Services, Paid Media

NOVA Online

VisionPoint helped NOVA differentiate and grow its online offerings via enrollment marketing and CRM support, driving a 25% enrollment increase year-over-year.
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CRM Services

Graceland University

VisionPoint helped Graceland University optimize their CRM, implementing customized frameworks and targeted messaging to enhance engagement, streamline admissions processes, and drive enrollment growth.
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Paid Media

University of Missouri-Kansas City School of Pharmacy

VisionPoint partnered with UMKC Pharmacy to create a strategic Quick-to-Market campaign that drove 336 qualified leads for the program in just three months.
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Web & SEO

Troy University

VisionPoint’s SEO work drove a 14% traffic boost, 108K+ more engaged sessions, and 1.7x the ROI of paid search for Troy University.
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Brand & Positioning

University of Maine System

VisionPoint created a brand platform that not only celebrated each campus's individuality but also the system's shared value and purpose.
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Brand & Positioning

California State University, East Bay

Cal State East Bay partnered with VisionPoint to rebrand the university, highlighting its transformative impact on first-generation and underrepresented students.
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Paid Media

Portland State University

VisionPoint's campaign for PSU's Center for Executive & Professional Education boosted CTRs by 100% and paid media campaigns yielding CPAs as low as $36.
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CRM Services, Paid Media

George Mason University

VisionPoint partnered with George Mason University to streamline the transfer process, optimize enrollment campaigns, and drive student success through the ADVANCE program.
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Web & SEO

Loyola University Chicago

With a website overhaul centered on user experience and SEO, Loyola saw a 3,845% increase in organic search traffic and dramatically improved student engagement.
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Web & SEO

National University

Our SEO strategy achieved 323 page one rankings on Google for non-branded keywords, as well as 6,931 new inquiries and 9,615 new website sessions.
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Paid Media

UNC Chapel Hill, Eshelman School of Pharmacy

Through a bold campaign, UNC Eshelman retained its crown as the #1 pharmacy school, reaffirming its commitment to excellence and innovation in pharmacy education.
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Paid Media

University of Nebraska – Lincoln

We partnered with the University of Nebraska to market its online business programs, driving a remarkable 100-student increase in their MBA applications.
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Brand & Positioning, Paid Media

University of Houston

We helped create a new brand for the University of Houston that captured their evolution into a new era of being a forward-thinking institution.
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Paid Media

Kutztown University

VisionPoint partnered with Kutztown University, doubling their MBA program's enrollment and achieving a remarkable 610% higher conversion rate than industry standards.
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Paid Media

San Mateo County Community College District

VisionPoint collaborated with SMCCCD to leverage a diverse targeting strategy, driving a 16% districtwide enrollment growth.
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Brand & Positioning, Paid Media

Radford University

VisionPoint created a new brand and digital campaign, driving Radford’s highest retention growth rates in over two decades and welcoming a record-breaking freshman class.
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CRM Services

National Park College

A relationship of deeply established trust enabled VisionPoint to reimagine this unique community college’s prospect and student engagement capabilities.
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Paid Media

University of Tennessee – Knoxville

VisionPoint developed a unique media plan and bold creative concept, leading to nearly 2 million impressions and over 340 conversions in just four months.
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Brand & Positioning

Norco College

Leveraging nuanced research, collaboration, and dedication, VisionPoint created a standout visual mark for long-time partner Norco College.
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Web & SEO

Walters State Community College

VisionPoint crafted a web experience that showcases the best of Walters State Community College and serves their users efficiently.
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Paid Media

University of North Carolina Military

A paid media campaign with a focus on military-affiliated potential students drove a 101.48% increase in conversions from Year 1 to the Year 1 extension.
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Brand & Positioning, Paid Media

Xavier University of Louisiana

We developed a strategy and breakout creative concept to communicate this university’s powerful impact, important legacy, and all-around excellence.
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Brand & Positioning

Germanna Community College

Revitalizing Germanna's brand by crafting a bold identity centered on excellence and inclusion, VisionPoint designed a distinctive logo and vibrant visual identity.
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Paid Media

Purdue Polytechnic Institute

This campaign's self-aware query provided a clear storytelling framework, ultimately generating over four million impressions and driving a 72% increase in click-through rates.
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Paid Media

North Carolina Community Colleges

VisionPoint designed a campaign to address declining adult enrollment in North Carolina community colleges, resulting in 159 enrolled students within six weeks.
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CRM Services

University of California – Davis

VisionPoint’s workflows helped bridge gaps and unify outreach efforts across disparate campus groups, as well as establish an overarching tone for the university.
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Paid Media

University of Missouri – Kansas City

VisionPoint's marketing efforts with UMKC significantly increased inquiries and applicants for the university.
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Brand & Positioning, Paid Media

University of Arkansas – Fort Smith

A Brand Mired in Ambiguity  For years, University of Arkansas – Fort Smith (UAFS) had been grappling with inconsistencies in how the university community both...
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Web & SEO

University of Texas at Dallas

After launching their website, UT Dallas has seen a 41% lift in page views, proving the new website is winning the attention of visitors.
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Paid Media

Worcester State University

We equipped Worcester State University with a campaign messaging strategy that celebrated their identity as a self-made institution.
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Brand & Positioning

University of Arkansas Online

We captured the University of Arkansas’ commitment to student success through a messaging strategy that scaled to a wide portfolio of online programs.
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Brand & Positioning, Paid Media, Web & SEO

University of North Carolina Wilmington

VisionPoint built a brand messaging framework and capital campaign for UNCW that highlighted their research-forward mission.
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Paid Media

Alabama Community College System

Our campaign implored audiences to rethink the value of a two-year degree and stay close to home to advance their educational journey in the COVID...
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Paid Media

Troy University

Our work provided TROY with the basic infrastructure they needed to meet students where they are and reach the next-level of sustainable enrollment growth.
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Paid Media

Milwaukee Area Technical College

We helped MATC neutralize its moniker as “Milwaukee’s Alternative To College” with defiant creative and a campaign that drove a 5% enrollment increase.
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Paid Media

College of DuPage

Our award-winning enrollment marketing campaign for the College of DuPage notched over 22 million impressions.
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Paid Media

University of Massachusetts Amherst

VisionPoint drove the highest application total in three years for some of UMass Amherst's premier graduate programs.
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Web & SEO

Troy University

VisionPoint overhauled the design, architecture, and content of TROY's website to bring it into the modern era.
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Paid Media, Web & SEO

University of Pennsylvania

We promoted the first online Ivy League LPS degree for one of the country's most prestigious research universities.
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Paid Media

University of North Dakota

We devised a campaign concept targeting adult learners to drive an enrollment ROI of $10 for every dollar spent.
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Paid Media

University of North Carolina System

VisionPoint produced a campaign and creative concept that spoke to the pain points of statewide audiences in ways that were disarmingly humorous and refreshingly honest.
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Paid Media

Colorado Community College System

VisionPoint communicated a new system-wide brand promise through a winning creative concept across a wide range of media, including an award-winning TV commercial.
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Web & SEO

College of DuPage

VisionPoint modernized COD's web presence to accurately represent their innovative spirit and push the boundaries of design.
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Paid Media

University of Colorado Boulder

VisionPoint increased enrollment leads by 83% for a specialized graduate program, through a unique digital marketing campaign.
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Brand & Positioning, Paid Media, Web & SEO

Northern Virginia Community College

VisionPoint overturned misconceptions plaguing the nation’s second largest community college through a brand campaign and strategy that has driven an 8.2% lift in brand awareness.
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Brand & Positioning, Paid Media

College of The Albemarle

VisionPoint created a comprehensive brand system that has become the cornerstone of the college’s first brand-driven integrated marketing strategy, plan, and execution.
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Brand & Positioning, Paid Media

Gardner-Webb University

VisionPoint helped grow enrollment by 10% by uncovering GWU's positioning niche and making them the first-choice option for a narrowly defined pool of best-fit students.
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