Our values inform everything we do. From the type of people we hire to the work we take on. Our Vision Points are at the heart of our unique company culture, defining and uniting us as a group.

THOUGHTFUL & STRATEGIC A Reason for Every Decision
The guiding principle of having “a reason for every decision” is baked into VisionPoint’s approach and process. We focus not on personal tastes or whims but on our clients’ goals, their cultures, their strengths, their situational opportunities, and their challenges. We discern where to invest – and where not to invest – our energy, resources, and focus given each client’s unique situation. That approach leads to more than just a portfolio of good-looking work (though we’ll accomplish that too!). It leads to work that achieves our clients’ goals and delivers a measurable return on their investment.
At VisionPoint, helping clients take on and overcome their most daunting enrollment marketing challenges is what gets us out of bed in the morning. VisionPointers start with a baseline belief that problems can be solved – a fundamental optimism that makes us game for the challenge. We’re not naive. We know it won’t be easy. Problem solving takes tenacity, persistence, and a resolve to keep thinking, keep trying, keep testing, and keep working the problem until the solution becomes clear.
At VisionPoint, we’re a bright and talented group of people striving to do the very best work of our lives. Each of us has coveted skill sets – and many of us have decades of experience – but we sure don’t know everything. We’re humble students with a passion for learning and improving every single day. We’re striving to be not just our best but to be the best. It’s not about ego. It’s about our clients, and our craft, and the fact that the work we do matters. You’ll sense that contagious drive and deep motivation in everything we do.
ACCOUNTABLE It Starts With You
Every single VisionPointer is deeply accountable to our work, to our clients, and to one another. We know that making a difference is our responsibility, not someone else’s. So we do what we say we’ll do. We have big jobs – all of us. And we choose to do them all the way and with excellence every time – not out of obligation and not for some gold star – but because we know our contributions matter.
Yes, sometimes it’s hard to say what needs to be said. It can take courage to let someone know when they’ve let you down or when you disagree with someone else’s perspective. Even in praise, it’s hard to reach beyond “attaboy” cliches to offer specific, actionable feedback about why someone did so well. But it’s absolutely the right thing to do. Gray areas only lead to confusion. And while it can sometimes be uncomfortable, we’ve found being direct and straightforward eliminates frustration, illuminates the path to the right solution, and nurtures a culture of openness and vulnerability that makes it possible for us to live our values more consistently.
SELFLESS & EMPATHETIC Understand and Value Others’ Perspectives
There are no prima donnas at VisionPoint. We’re all hard workers who are passionate about what we do. We face new challenges on a daily basis, always supporting each other and our clients. When you really know a person – when you understand where they come from, what they do, what keeps them up at night – that understanding enables us to connect as human beings and create the remarkable. Always remember: Everyone has a bad day from time to time, and no one knows everything. Be patient with others as they learn. We’re all in this together.