Creative

An 8.2% lift in awareness? No way Yes way.

As a higher ed marketer, you probably already know that generic, clichéd creative — what we lovingly refer to as “sea of sameness” — can no longer be relied upon to secure quality leads and applications. At VisionPoint, we pride ourselves on crafting strategic, creative campaigns that break through the noise and connect with your audiences on an emotional level, earning the results you need in order to be successful in your marketing efforts.

And yeah, making the leap to a breakthrough campaign can sometimes feel as intimidating as it is exciting. But we’ll walk with you the whole way, ensuring buy-in from important stakeholders at each step of the decision-making process.

A Breadth of Services

Whether you’re a state system, a 4-year university, a local community college, or anything in between, VisionPoint can help tell your authentic and compelling story with our award-winning creative, giving you the best opportunity to achieve your goals. Here are just a few of our creative services offerings to guide you on your path to success:

Advertising Campaigns (Big Ideas)

From concept to execution, we work closely with you on creative that will build brand awareness and overcome misperceptions.

Quick-to-Market Campaigns

We’ll deploy these campaigns quickly, albeit temporarily, while conceptual work is being done on your longer-term custom marketing campaign.

Campaign Refreshes

We’ll evolve your creative while building on the solid ground established with existing, successful campaigns to meet your institution’s changing needs.

Brand Messaging Platforms

We’ll establish a compelling and consistent story for your institution through brand pillars, personality traits, and a positioning statement.

Brand Tagline

We’ll develop a short, memorable description that succinctly and clearly communicates your brand message on its own or in combination with an ad campaign.

Visual Identities

We’ll create everything from your institution’s visual mark to its official seal, including guidelines to determine the usage of typography, color palette, photo styles, and more.

Unsure of what your team will need? We offer multiple creative retainer options to allow for more flexible project support.

NORTHERN VIRGINIA COMMUNITY COLLEGE

Community colleges are unfortunately still overlooked and underappreciated. They’re largely seen as a second choice, a last resort, a place where students have to “settle” for less. And while our client partners at Northern Virginia Community College have been proving this misperception wrong for decades, they were still running up against this stubborn old stigma. Using a fine balance of levity and indignation, the “Settle for…” campaign sets the story straight and positions NOVA as a place where you’ll “settle for” nothing but the best.

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OUR TEAM OF EXPERTS

Our creative team has experience in a variety of fields to bring fresh perspectives to your institution’s creative. Tony Poillucci, our vice president and creative director, has been with VisionPoint since close to our inception and uses his knowledge and experience to create something your entire campus community can rally behind. And our cross-team collaboration ensures that the campaigns we create for our client partners will be emotional, impactful, and successful.

So How Can We Help You?

Whether you’d like to learn more information or you’re ready to work with us, we’d love to hear from you.

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