Why I Love the Carolina Ballet…And You Should Too

Posted: January 30, 2013


Have you seen the Carolina Ballet lately?

If you haven’t, you really should. This comes from a guy who’s not exactly the ballet type. Actually, before Carolina Ballet became a client of ours I would have preferred doing just about any form or manual labor over going to the ballet. You know, manly stuff like oiling the chainsaw, painting the garage, fixing the sink, installing a hot water heater, etc. Anything but the ballet.

My first experience was a bit of an eye opener. My second and third just confirmed the first. I was wrong about the ballet. The ballet is strong. It’s bold. It’s athletic. It’s masculine.

I mention this because my colleagues at VisionPoint Marketing recently announced the launch of Carolina Ballet’s new web presence. Much like the ballet itself, this website is truly stunning. To put it in ballet terms, this website is a real pas jeté (pah zhuh-TAY).*

Is it worthy of being associated with one of the top ballet companies in America? You decide. Visit carolinaballet.com or see our portfolio and let us know your thoughts in the comments section below.

*A pas jeté refers to a style of upward leap in which the dancer jumps from one leg to the other in a sweeping motion.