SEO is commonly viewed as highly technical, man-behind-the-curtain tweaks to satisfy an algorithm. But while SEO does have a technical component, to drive engagement and convert, we need to write SEO-driven content that puts humans first. In this webinar, we’ll discuss how we reach the robots and the humans, ultimately prioritizing a human-centered and content-first approach. Humanizing SEO is how you future-proof your institution and academic offerings against inevitable algorithm updates and growing challenges in higher ed.
Join our webinar on Thursday, December 12, at 1:00 p.m. EST to learn what SEO really is, why you should care about it, and how to specifically write academic degree program pages for optimal results: “It’s Not All About Search Engines: Writing SEO-Driven Content for Humans First.”
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