VisionPoint Resources - VisionPoint Marketing

Research Studies, Enrollment Strategy

Higher Education Outlook: Enrollment Marketing & Student Engagement Trends for 2026

The student journey is changing, and enrollment strategies need to change with it. In the inaugural VisionPoint Marketing Higher Education...

Webinars, Enrollment Strategy

Webinar: Moving Traditional Undergraduate Students from Interest to Action

The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of....

Research Studies, Enrollment Strategy

Moving Traditional Undergraduate Students from Interest to Action in 2026

Faced with dwindling resources and expanding roles, many enrollment and marketing leaders are relying on data and enrollment strategies built...

Downloads, Creative

2026 Higher Ed Video Strategy Guide

Video has become one of the most influential tools in higher education marketing, but for many institutions, creating it consistently...

Webinars, Enrollment Strategy

Webinar: The Future Playbook of Higher Education

After May 1, campus leadership, enrollment, and marketing teams began circling the wagons to review current enrollment projections and plan...

Webinars, CRM, Paid Media

Webinar: Why Your CRM and Ad Platforms Disagree

Marketing and enrollment teams often rely on the same funnel but see different results, with ad platforms reporting one version...

Downloads, Enrollment Strategy

Student Search in a Digital Landscape

The traditional “playbook” for student recruitment is being rewritten. Today, higher education institutions are facing a perfect storm: a shrinking...

Webinars, Enrollment Strategy

Webinar: How Colleges Can Improve Yield and Reduce Summer Melt

Students entering college in Fall 2026 bring expectations shaped by a lifetime of digital connectivity, educational disruption, and rapidly evolving...

Webinars, Paid Media

Webinar: We Needed Campaigns Live Yesterday

Quick-to-Market Digital Campaigns When Speed is the Strategy When enrollment pressure spikes or opportunities emerge without warning, waiting months to...