Mastering Writing for Your Higher Ed Website
As higher ed marketers, we are constantly faced with new technologies that force us to change the way we do things. A school’s website is a perfect example of a highly visible marketing platform that must constantly evolve in order to remain relevant and usable for our visitors. It can be tempting to simply follow […]
Your Guide to Landing Page Mastery
Landing pages are the most misunderstood component of digital marketing. Whether you’re driving traffic through paid ads, email campaigns, or organic searches, a well-crafted landing page acts as the bridge between user interest and measurable action. But not all landing pages are effective. Poor design, technical inefficiencies, weak messaging, or lack of relevance can increase […]
Landing Page Frameworks Infographic
This infographic serves as both a guide and framework to optimizing your landing page for higher conversions and engagement.
Crafting an Effective RFP for Your University Website Redesign
In the evolving digital landscape, your university’s website must stay current to effectively attract and delight prospective students, current students, alumni, and other stakeholders. A strategic redesign of your website is not just an upgrade; it’s a necessary step to ensure you remain competitive and relevant in the higher education space. Download this guide for […]
Webinar: Building Your Website for Prospects’ Needs
This webinar dives into building recruitment-focused websites tailored to prospective students’ needs. Explore the intricacies of identifying and prioritizing top tasks, learn effective methods for conducting task assessments, and discover practical strategies to remediate the top five tasks on higher education sites. Set a strong recruitment foundation, gain valuable insights on task evaluation, and chart […]
Webinar: Anatomy of a Perfect Program Page
Program pages serve as the first point of contact, shaping students’ perceptions about your institution. Join us as we dive deep into the art of creating compelling program pages that resonate with prospective students. Discover the essential elements that transform ordinary program pages into powerful conversion tools. Learn how to spotlight your program’s curriculum, requirements, […]
The Anatomy of a Perfect Program Page
Prospective students want to know what you offer, how you deliver it, and why they should choose your school for their education. As the first impression you make on prospective students, your program pages are your opportunity to highlight what students need to know to choose your program. Download our infographic to see our recommendations […]
Balancing SEO and Information Architecture
All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites […]
Webinar: Optimize Website Lead Generation through SEO-Informed Information Architecture
Search Engine Optimization. Information architecture. Website lead generation. It can all seem so overwhelming and complicated. This webinar walks you through exactly how to optimize your website to attract qualified leads through SEO and information architecture. Whether you’re a seasoned web veteran or a newly hired admissions recruiter, you’re sure to learn some new tips […]