Maximize Your Media Budget
“We don’t have enough media budget.” Each of us in the higher ed marketing space has said some iteration of that sentence at one point or another in our careers. But here’s a secret: You’ll never have enough budget. There’s always more you could be spending, channels and tactics that would be better served with […]
Mastering Writing for Your Higher Ed Website
As higher ed marketers, we are constantly faced with new technologies that force us to change the way we do things. A school’s website is a perfect example of a highly visible marketing platform that must constantly evolve in order to remain relevant and usable for our visitors. It can be tempting to simply follow […]
Humanizing SEO
Most people think SEO is highly technical and complex. A suite of strategies to manipulate Google, Bing,and, increasingly, ChatGPT into serving up your content. But while SEO does include technical strategiesand must speak to search engines to be effective, the audience that matters most … is human. So how do we humanize SEO for higher […]
Webinar: Writing SEO-Driven Content for Humans First
SEO is commonly viewed as highly technical, man-behind-the-curtain tweaks to satisfy an algorithm. But while SEO does have a technical component, to drive engagement and convert, we need to put humans first. In this presentation, we’ll discuss how we reach the robots and the humans, ultimately prioritizing a human-centered and content-first approach. Humanizing SEO is […]
Webinar: Anatomy of a Perfect Program Page
Program pages serve as the first point of contact, shaping students’ perceptions about your institution. Join us as we dive deep into the art of creating compelling program pages that resonate with prospective students. Discover the essential elements that transform ordinary program pages into powerful conversion tools. Learn how to spotlight your program’s curriculum, requirements, […]
Balancing SEO and Information Architecture
All too frequently, higher ed institutions separate SEO and Information Architecture (IA) in their minds. But sites function best when these two important functions are handled hand-in-hand. Matt Herzberger, Vice President of Digital Experience and Analytics at VisionPoint Marketing, joins Dana Cruikshank to discuss the relationship between SEO and IA, and how higher ed websites […]
Webinar: Optimize Website Lead Generation through SEO-Informed Information Architecture
Search Engine Optimization. Information architecture. Website lead generation. It can all seem so overwhelming and complicated. This webinar walks you through exactly how to optimize your website to attract qualified leads through SEO and information architecture. Whether you’re a seasoned web veteran or a newly hired admissions recruiter, you’re sure to learn some new tips […]