Higher Education Outlook: Enrollment Marketing & Student Engagement Trends for 2026
The student journey is changing, and enrollment strategies need to change with it. In the inaugural VisionPoint Marketing Higher Education Outlook, we explore the trends reshaping how prospective students discover, evaluate, and engage with colleges and universities. From the growing influence of social media, video, and AI-driven search to the increasing importance of relevance, personalization, […]
Webinar: Moving Traditional Undergraduate Students from Interest to Action
The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of. As this new generation enters the 2026 funnel, higher ed faces a critical dilemma: What types of content actually build an emotional connection and motivate prospective students to take the next step toward enrollment? By […]
Moving Traditional Undergraduate Students from Interest to Action in 2026
Faced with dwindling resources and expanding roles, many enrollment and marketing leaders are relying on data and enrollment strategies built for a student who no longer exists. The students entering the funnel in 2026 are closer to Gen Alpha than the Gen Zers most traditionally think of. As this new generation enters the 2026 funnel, […]
Webinar: The Future Playbook of Higher Education
After May 1, campus leadership, enrollment, and marketing teams began circling the wagons to review current enrollment projections and plan their next moves. For many institutions, summer-long recruitment still won’t be enough to hit their targets. Yet, the conversations happening inside these urgent meetings look remarkably similar to those of the past decade: Why did […]
Student Search in a Digital Landscape
The traditional “playbook” for student recruitment is being rewritten. Today, higher education institutions are facing a perfect storm: a shrinking pool of high school graduates and a generation of students who engage with digital content in entirely new ways. This booklet explores how institutions can adapt their student search strategies to remain sustainable and successful […]
Webinar: How Colleges Can Improve Yield and Reduce Summer Melt
Students entering college in Fall 2026 bring expectations shaped by a lifetime of digital connectivity, educational disruption, and rapidly evolving views on the value of higher education. In this webinar, we examine the experiences that have shaped this cohort and what they mean for institutions navigating the critical admit-to-enroll decision window. The session outlines practical […]
Webinar: Student Search in a Digital Landscape
The evolution of traditional student search is moving at a rapid pace in our industry. Some would even say traditional student search is dead. Attracting, qualifying, engaging, yielding, and enrolling students has never been more vital and also complex. Creating personalized, end-to-end student journeys leveraging a CRM is now a requirement. This webinar shares real […]
Insights Report: 2025 Enrollment Marketing Challenges
We’ve heard it so many times it’s become cliché: higher education is at a critical juncture. But it’s true. Enrollment declines, budget cuts, rapid advances in technology, and shifting student expectations are reshaping the landscape faster than many institutions can adapt. For those charged with telling their institution’s story, these challenges bring constant pressure. And […]
Adult Learners: Messaging That Matters
In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter […]
Adult Learners: Nurturing from Interest to Enrollment
In the third episode of our four-part series on VisionPoint Marketing’s adult learner study, we dive into the critical phase between interest and enrollment. Christian Jessup and Danielle Attanasio explore how colleges and universities can effectively nurture adult learners once they’ve raised their hand. From email and text strategies to the surprising rise of social media […]