2026 Higher Ed Video Strategy Guide
Video has become one of the most influential tools in higher education marketing, but for many institutions, creating it consistently can feel out of reach. Limited budgets, lean teams, and constantly evolving platforms make it difficult to know where to focus your time and resources. The good news? Effective video content doesn’t require a professional […]
Adult Learners: Messaging That Matters
In the fourth and final episode of our four-part series on VisionPoint Marketing’s adult learner study, we explore the power of messaging that truly resonates. Christian Jessup and Cassie Fleming unpack what adult learners want to hear—and what turns them away. From the importance of clarity and cost transparency to the emotional drivers that matter […]
Adult Learners & Higher Ed Marketing in 2025
Trends and Expectations From 1,000 of Today’s Nontraditional Students – and How Institutions Can Rise To Meet Them Our new adult learner study reveals surprising, never-before-shared insights into one of higher ed’s most vital—and often misunderstood—audiences. Based on a proprietary survey of over 1,000 adult learners across the U.S., VisionPoint Marketing’s research uncovers who they are, what motivates […]
Mastering Writing for Your Higher Ed Website
As higher ed marketers, we are constantly faced with new technologies that force us to change the way we do things. A school’s website is a perfect example of a highly visible marketing platform that must constantly evolve in order to remain relevant and usable for our visitors. It can be tempting to simply follow […]
Create a Winning Marketing Video
In the increasingly competitive higher ed marketing landscape, marketing videos – whether ads, website videos, or organic social media videos – can be what makes your institution stand out in the sea of sameness. But videos that show your institution looking the same as any other school are not going to win you the right-fit […]
Crafting Breakthrough Creative with Tony Poillucci
In our latest episode of Rock Enroll, Dana Cruikshank sits down with Tony Poillucci, Vice President and Creative Director at VisionPoint Marketing. Join us as we discuss the power of emotional advertising, how to stand out from the “sea of sameness,” and what Tony’s dream project would be in higher ed.
A BRAND New Episode (About Your Brand)
Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of “content.”
Webinar: Aligning Your Marketing for Today’s Enrollment Landscape
As higher education professionals, you understand that the industry is ever-changing. Because of this, how do you stay up to date with an ever-changing marketing industry as well? In this webinar, VisionPoint Marketing shares actionable creative and paid media strategies to stay ahead of ever-changing industry trends, stand out to your prospective students, and generate […]
Webinar: Win Enrollments with Digital Advertising
What makes a winning digital advertising campaign? In our latest webinar, we deconstructed high-performing enrollment marketing campaigns developed for public institutions in an effort to get to the heart of what makes them so successful. See what can happen at the intersection of great design and great digital marketing strategy and planning.