Workbook: Brand Exercises for Higher Ed
Not every institution needs (or can get approval for) a full rebrand — but that doesn’t mean your brand can’t evolve. The tips and exercises in this workbook explore how to sharpen your brand identity, apply brand archetypes, and develop a more compelling brand story through frameworks you can apply at your institution that will […]
Webinar: How to Rebrand without a Rebrand
Not every institution needs (or can get approval for) a full rebrand — but that doesn’t mean your brand can’t evolve. This webinar explores how to sharpen your brand identity, apply brand archetypes, and develop a more compelling brand story through frameworks you can apply at your institution that will ultimately help you drive engagement […]
Brand Lessons from Taylor Swift
Our workbook contains practical exercises to define and adapt your brand’s core values across its evolutionary stages, mirroring Taylor Swift’s journey from debut to The Tortured Poets Department. Fill out the form below and:
A BRAND New Episode (About Your Brand)
Am I best utilizing my brand? Can I break my brand? And how does sound relate to branding? Join Dana Cruikshank and Christian Jessup as they discuss the best ways to honor and evolve your brand in an ever-changing world of “content.”