The Power of Brand-Driven Marketing: How NC’s Oldest Community College Reversed a 5-Year Enrollment Decline in Just One Year
Posted: October 22, 2015
College of The Albemarle (COA) has always offered an incredible array of opportunities to would-be students. Despite this, when we first met, COA was mired in a five-year enrollment decline, a slide that was worsening with the economic recovery as students and families refocused their sights on four-year institutions. Consequently, COA was seen as a second-tier choice. But through a comprehensive rebrand, COA took control of its own brand story and reintroduced itself.
What’s more, by aligning that message with the right audiences, COA drove a 5% enrollment increase – reversing the declining trend in just the plan’s first year.
Download the full case study to learn about how we did it.