The Cart and the Horse How a Website Redesign Can Inspire Your Brand (not just the other way around)

For many higher ed marketers, the idea of getting budget approval for a rebrand AND a website redesign sounds impossible.

For many higher ed marketers, the idea of getting budget approval for a rebrand AND a website redesign sounds impossible. What if we told you that it’s possible to use your website redesign as a catalyst for establishing a new brand?

Download this presentation to learn how Western Carolina University leveraged a website redesign to unite stakeholders around a new brand promise and content marketing strategy capable of anchoring the university’s communications for years to come.

Presentation highlights include:

• The steps involved in crafting a brand messaging strategy that is the heartbeat of your university website
• How decisions in information architecture, content strategy and design can help you hone your institution’s brand story
• How to build enthusiastic advocates and brand ambassadors along the way