The Anatomy Of An Integrated Marketing Program (And How To Build Your Own!)

Posted: October 22, 2016

Matt Walters Chief Services Officer

Whether your goal is to grow enrollment or to drive giving, knowing how to make a splash in a strategically sound and cost-effective way leaves many higher education marketers scratching their heads. Where do I begin? How do I prioritize a limited budget? What initiatives should I invest into?

This presentation offers higher ed marketers:

  • A step-by-step process for building an Integrated Marketing Strategy and Plan
  • Sample documentation throughout the process
  • Tips to get executive level support (and money) to make it all happen