Digital Marketing Specialist
As a Digital Marketing Specialist, Victoria taps into her attention to detail, organizational skills, and knowledge in data management to lead digital campaigns throughout their entire life cycle. From planning to building to implementing, Victoria works cross-functionally to showcase our clients on platforms that optimize performance and achieve true ROI.
Before assuming her role as a Digital Marketing Specialist, Victoria managed media budgets, invoices, and marketing campaign data as a Media Buyer with VisionPoint and ensured no detail was lost in our media plans. As a Mexico native, Victoria formerly served as a data manager and Latinx Liason in the North Carolina school system, working as a translator and coordinator to foster collaboration between faculty, staff, and Spanish-speaking students.
“As a first generation college student, the process wasn’t always easy,” Victoria says. “I always strive for students to have access to higher education, so whatever we can do to get the right information in front of students makes a great difference. It brings me great satisfaction to work for a company that works to bridge the gap between schools and students.”
When she isn’t using her keen eye to develop visually appealing digital campaigns, Victoria draws upon her organizational and collaboration skills to promote a new generation of Latinx leaders in her state through the community effort, LatinxEd. Outside of her community efforts, you can find Victoria training for a marathon or spending time with her beloved daughter.
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