Natalie Surace

As a Marketing Strategist at VisionPoint, Natalie knows how to craft a well-organized game plan. She strategizes ways our clients can engage with alumni, cultivate donors, and recruit students while promoting detailed research and creative planning. Having been trained in just about every marketing technology, from web development to film to advanced analytics and advertising, she also brings a deep level of understanding of the capabilities of every platform to her thoughtful strategy direction.

Natalie brings to our clients over a decade of experience in higher education marketing, in everything from alumni and donor relations to student recruitment and faculty research. Before joining VisionPoint, she was the marketing manager for Rochester Institute of Technology’s Golisano Institute for Sustainability, and helped take the institute to new heights of recognition among students, businesses, and government agencies in the field.

“Education is so central to shaping who we become as individuals and as a community, and that makes it vital that education – how it’s structured and how it appeals to people – continues to evolve as people evolve,” Natalie says. “I delight in crafting innovative ideas that meet the challenges and take advantage of the opportunities of that evolution.”

Natalie’s interest in human behavior and technology allows her to connect with students and partners in innovative ways. She has been a key player in major university-wide transformations in email engagement, ad strategy, analytics implementation, search engine optimization, and more, and enjoys pursuing new feats in data and innovation that lead to a better understanding of the people behind the numbers. A Silicon Valley Californian turned New Yorker, Natalie enjoys gardening, renovating her house, and being involved in the Rochester restaurant scene in her spare time.