Our integrated marketing campaigns consistently turn out the best possible results for our clients, and that’s due in no small part to the amount of research and close proofing that Melissa Hendricks delivers to every project. As a marketing specialist, Melissa ensures that even the smallest details of our campaigns are set up for success.
“I support our clients at VisionPoint in my role by assuring that every ad we produce is error-free and accurately executed within the marketing platforms,” Melissa says.
With her eye for detail and mind for marketing, Melissa dives deeply into the inner workings of our campaigns at launch to ensure that every keyword is well-researched, every ad is uploaded across platforms correctly, and each word has been thoroughly checked for quality assurance. By accounting for these components on the back-end of our ads, Melissa guarantees that our clients’ campaigns maintain high quality and a strong reputation.
Before joining VisionPoint, Melissa worked at Media Partners, Inc. where she gained a deep understanding of the various components of integrated marketing. By managing everything from campaign finances to reporting and sharing KPIs with clients, Melissa developed insights into a successful campaign lifecycle from start to finish. Her educational background in Business Administration and International Studies also gave her an enhanced perspective and insight into social sciences, which she attributes to strengthening her marketing savvy.
Melissa sees understanding the world as a means to be a better marketer, and she loves to expand her knowledge of the world through travel. Next on her bucket list for travel is Japan, Greece, and back to Prague where she studied abroad in college. When she’s not planning her next trip or overseeing the details of a marketing campaign, Melissa is most likely spending time with her beloved cat, Teddy.
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