Mary Webster

​​As the director of copy, Mary brings a wide variety of assets to the table. Her open mind, along with a knack for problem-solving, allows her to conquer challenges thrown at her with ease. Leveraging her experience from working in a variety of industries, she is able to perform her duties as a copy director with a fresh perspective and creative insight.

With over 20 years in the marketing and advertising space, split between working freelance as well as for a variety of North Carolina-based agencies, Mary’s journey prior to joining VisionPoint is quite unique. Graduating from the University of North Carolina at Chapel Hill, Mary has a degree in journalism and mass communication, with a concentration in advertising. Mary knew her strengths early on in her career. Before officially joining the team, she got to know several VisionPointers throughout her time as a freelancer and easily became an integral part of the team. 

“My favorite part of my job is working with writers who continually create things that I wish I had done,” says Mary. “Whether at the conceptual level or simply a really great turn of phrase, I love working with people who make me jealous of how talented they are! They make me want to be a better writer. I think that’s the best position to be in—one where we all have something to learn from each other.” 

Mary’s philosophy on leading our team of copywriters shows parallels with her most important role as a parent, viewing both responsibilities as a privilege and an honor. Mary applies a servant-leader approach to helping our writers elevate their craft, while making sure everyone feels valued and has the space they need to truly excel. Much in the same way a parent wants more for their children than themselves, Mary wants nothing more than for her team to accomplish bigger and better things, both together for VisionPoint and as individuals with their own unique goals for the future.