A gifted creative thinker with a pixel-level eye for detail, Luis ensures the work we do at VisionPoint is not only thoughtful and strategic, but delightful. While he’s an artist in every sense of the word, Luis’s approach to design is rooted in a lifelong fascination with psychology – with how people think, how they communicate, and why they choose to do what they do. He even considered a career in psychology before pursuing a more creative path.
Now at VisionPoint, Luis channels his unquenchable thirst for knowledge and his enduring interest in psychology into his design work, using a multitude of visual mediums to engage, captivate, inspire and motivate our clients’ target audiences. As Luis always says, design is as much about effective, persuasive communication and problem-solving as it is about aesthetic beauty, and Luis is a master of both.
Luis is a graduate of The Art Institute of Raleigh Durham and is presently preparing to pursue his Master’s from NC State’s prestigious College of Design.
When he’s not working, you’ll often find Luis hiking in all different types of environments, assuming it’s not too hot outside (the ONLY thing we ever hear Luis complain about is the walk to his car on a hot summer day). On hotter days, he seeks adventure in the gaming realm.
“Mistakes are accidents, and accidents often reveal unexpected possibilities.”
– April Greiman
Orange Juice (preferably in a mimosa)