Content Writer & Strategist
As a content writer and strategist at VisionPoint, Liz crafts compelling content to inform, evoke emotional responses, and drive target audiences to action. Whether she’s developing a highly tailored, multi-phased lead nurturing email campaign or optimizing web content for SEO – and everything in between – she works closely with the other members of the Integrated Strategy team to ensure that VisionPoint’s content work has clearly defined metrics for success. This ensures that our clients can measure the impact of our work – and our words.
With the higher education landscape being more crowded than ever before, it takes a sharp creative and strategic mind to help higher ed institutions become top of mind for its target audiences. As a former marketing director at the College of Charleston, Liz is uniquely positioned to do just that.
“While many universities and marketing agencies are comfortable swimming in the ‘sea of sameness,’ VisionPoint, and the clients we represent, are not. We work with our clients to dig deep and understand who they truly are, what makes them incomparably valuable, and how to evangelize those attributes through content that is both compelling and authentic.”
Based in Pennsylvania, Liz enjoys reading, humor writing, cooking, eating, and cracking up with her girlfriends. “I’m a Pisces, so I gravitate to the water. I love to surf, paddleboard, and swim. Every Monday morning, I jump in the lake by my house at sunrise – any season…rain or shine.”
During the day: Earl Grey tea; During the evening: a fat glass of Cabernet
Pride & Prejudice (the A&E version with Colin Firth)