Strategic Partnerships Specialist
Bringing a deep understanding of new business growth, our Strategic Partnerships Specialist, Lindsay Weininger, sits behind the wheel of driving new business opportunities and partnerships for VisionPoint Marketing. Acting as both an advocate for VisionPoint and a connector, Lindsay keeps the internal engine of our new client relationships churning.
“I partner with team members across VisionPoint to position VisionPoint Marketing in the marketplace as the most sought after higher education marketing agency due to our ability to deliver stellar results to our clients,” Lindsay says. Her motivation is rooted in people – both the clients we serve and the team members who deliver our winning strategies. “I want to do everything in my power to ensure the people around me can continue to show up for a job they love—and rock at—every day.”
In her role in Strategic Partnerships, Lindsay uses her business acumen and creativity to identify opportunities for expanded growth in VisionPoint’s business partners. Working closely with incoming clients during the discovery process, Lindsay ensures a smooth onboarding of our new clients to their dedicated account service team. She also oversees the execution of VisionPoint’s marketing plan to raise agency visibility in the marketplace, as well as owns and manages our CRM to ensure we are staying on top of our client communications and forming strong relationships with our current and prospective clients.
Lindsay’s background is stacked with a wide array of experience in branding and marketing that she now leverages on behalf of VisionPoint. Before coming to VisionPoint, she worked as a new business manager for an integrated branding agency. Leading all new business development, landing multiple new business accounts year over year, and captaining an agency rebrand, Lindsay acted as a catalyst for raising the agency identity and ultimately better equipping her team to serve clients.
Outside of ushering in new partnerships between VisionPoint and our growing client partner roster, Lindsay is also deeply involved in bringing two of her passions together: serving those in need and working with horses. Lindsay volunteers at Helping Horse Therapeutic Riding Program as a horse leader and side walker to facilitate riding lessons for children with special needs. She is also a member of Triangle AMA and Raleigh Chamber Young Professionals Network to better engage and equip college students and young professionals in the marketing arena.
“You are capable of more than you know.”
– Glinda the Good Witch
Jack and Coke