Kim is a thirteen-year veteran that served in undergraduate admission in various capacities. As an Account Director, she will focus heavily on the student experience throughout the funnel and more importantly, how to influence the student to move through the funnel. Her ability to make a connection between the institution’s identity and its strongest selling points proved to be a success as the team she led hit enrollment budgets throughout the pandemic. Kim focuses on market research, institutional data, and intuition to make decisions. Her experience in Admissions will undeniably transfer over to the “other side of the desk” because her organization, attention to detail, and response to urgency will build client trust and confidence.
“What I always reflect back on is the journey of the student and/or the stakeholders throughout the enrollment funnel,” says Kim. “How do we move them enough to take the next step and make those experiences fulfilling and fun so that they grow an affinity to the institution? I dig deep into data and first-hand experiences to really understand the student journey and how those tangibles (ROI) can be marketed to prospective students and/or families.”
Regardless of the task or challenge, you will get Kim’s drive and dedication to building success. Aside from that, she is a busy mom to three girls under six years old and finds that making lists is the only way she can stay sane. You’ll often find her with a cup of coffee and outside exploring with her girls.
“If we weren’t all crazy, we’d just go insane”
The Wizard of Oz