As a Marketing Strategist, Kerri recognizes that no two institutions are alike, with different audiences, advantages, personalities, and offerings. Which is why being able to identify those differences and challenge the traditional way of doing things is her key strength. Her deep understanding of our clients’ audiences and goals, combined with ideal methods and industry best practices, is critical to the success of any campaign or the individual element that rolls up into a larger campaign.
With several years of higher ed marketing experience under her belt, Kerri brings to our clients expertise in enrollment marketing, audience segmentation, and integrated strategy planning. Before joining VisionPoint, Kerri worked for three different universities doing enrollment communication and marketing in different capacities – from social media and design to strategy and content writing. While she’s practically done it all, she favors strategy the most, for it’s the lifeblood of every project.
“My knowledge of higher education, enrollment, and marketing – paired with my passion for the way that education changes lives – is what makes me love what I do,” says Kerri.
Outside of her love for transforming higher education, Kerri loves cooking and gardening. She enjoys spending time with her family whether she’s exploring the great outdoors while hiking a beautiful trail or staying inside and getting creative with a craft.
“Difficult to see; always in motion is the future.”
Star Wars series