Pairing her mind for marketing with her penchant for adaptability, Katy brings creativity and structure to our clients’ projects as an account manager. One of her biggest goals is ensuring that our clients feel that we are all members of one team, working towards common goals together.
“Creating a foundation of trust, collaboration, and zest for bringing a project to life in partnership with our clients is the key to our shared success,” Katy says.
As an account manager, Katy is responsible for managing a wide array of details to drive success against our clients’ goals. Katy keeps our team accountable for staying on budget, on time, and at our best when delivering industry-beating results for our clients. She works closely with our marketing strategists and capitalizes on her marketing know-how and attention to detail to cultivate long-term partnerships with our clients.
As a former media planner and marketing project coordinator, Katy leverages her experience in planning digital and traditional marketing campaigns when building and executing timelines for her clients’ projects.
Before coming to VisionPoint, Katy worked in a variety of fast-paced industries in the New York City metro area, from finance to fashion to trade shows. Her breadth and depth of media planning experience helps her brainstorm innovative and creative ways to introduce new media tactics into our marketing plans.
An active member of her community, when Katy isn’t managing results-driven marketing campaign strategies, she is attending Raleigh Chamber Professional Women’s Luncheons or serving as a county school reading partner. At home, she is often practicing her techniques in plant-based cooking under the “supervision” of her mini australian shepherd.
“She believed she could, so she did.”