As a marketing strategist at VisionPoint, Katy leads complex projects for our clients using her innovative insights to bring our depth and breadth of capabilities to life. As a strong client advocate with proven success in creative, integrated marketing and web services, Katy delivers measurable results through her thoughtful strategic consideration.
“Marketing strategy takes the perfect right brain and left brain balance,” Katy says of her role as a marketing strategist. “We analyze data and explain trends while looking for innovative and creative ways for our clients to shine. We work to become a true extension of our clients’ marketing and communication teams and customize each piece of the project to their needs, audience and situation.”
With her knack for understanding clients’ brands and competitive positions, Katy naturally pinpoints strengths that set them apart and drives success for both her clients and team members. Her experience as an account manager at VisionPoint gives her the added perspective of all the details that surround leading successful projects which allows her to operate with the utmost efficiency.
The strong relationships she forms with our clients are a testament to the way she has approached every aspect of her career, fostering a sense of collaboration to both internal and external team members. She’s simply a delightful person, and clients and coworkers frequently express how much they enjoy working with her.
Before joining the VisionPoint team, Katy was the Director of Marketing and Partnerships for the North Carolina Football Club, where she helped lead rebranding and marketing campaigns for both the North Carolina FC and the NC Courage soccer clubs. In this role, Katy honed her leadership and cross-team collaboration skills, by acting as the multi-department leader for creative services, communications, corporate partnerships and ticket departments. Her success was not only qualitative but quantitative, as she successfully increased sponsorship retention by 20% in one year’s time.
A proud Wolfpack alumna, Katy holds a B.S. in Sport Management with a minor in Business from North Carolina State University. When Katy isn’t narrowed in on turning out stunning strategic considerations, you may find her roaming Raleigh with her rescue pup, Li’l Sebastian or searching for an incredible find at a local thrift store.
“Stay hungry, stay foolish.”
– Steve Jobs