Katy has spent nearly two decades leading integrated marketing, brand, and enrollment strategies that help colleges and universities strengthen their positioning, engage right-fit students, and drive measurable enrollment outcomes. Having previously served as Chief Operating Officer, Katy has led across every division of VisionPoint Marketing and spearheaded dozens of the agency’s most significant integrated brand and enrollment marketing engagements nationwide.
Katy now serves as our Chief Executive Officer, where she shapes company strategy, steers innovation, and reinforces VisionPoint’s position as the most trusted enrollment marketing partner in the nation. As a strong partner advocate with proven success in creative, integrated marketing, and web services, Katy combines proven leadership, a knack for delivering measurable results, and thoughtful strategic consideration.
“Marketing strategy takes the perfect right-brain and left-brain balance,” Katy says of her role. “We analyze data and explain trends while looking for innovative and creative ways for our partners to shine. We work to become a true extension of our partners’ marketing and communication teams and customize each piece of the project to their needs, audience, and situation.”
The strong relationships she forms with our partners are a testament to the way she has approached every aspect of her career, fostering a sense of collaboration to both internal and external team members. She’s simply a delightful person, and partners and coworkers frequently express how much they enjoy working with her.
Before joining the VisionPoint team, Katy began her career at Apple Inc. She then went on to serve as the director of marketing and partnerships for the North Carolina Football Club, where she helped lead rebranding and marketing campaigns for both the North Carolina FC and the NC Courage soccer clubs. In this role, Katy honed her leadership and cross-team collaboration skills by acting as the multidepartment leader for creative services, communications, corporate partnerships, and ticket departments. Her success was not only qualitative but quantitative as she successfully increased sponsorship retention by 20% in one year’s time.
A proud Wolfpack alumna, Katy holds a B.S. in sport management with a minor in business from North Carolina State University. When Katy isn’t focused on turning out stunning strategic considerations, you may find her roaming Raleigh with her rescue pup, Li’l Sebastian, or searching for an incredible find at a local thrift store.