Jasmine Matthews

Jasmine is a seasoned marketing savant who tailors full-funnel strategies that achieve our clients’ goals with efficiency and precision. She collaborates with our clients to dissect their most complex enrollment and awareness marketing challenges under a consultative lens, pinpointing the strongest marketplace opportunities with an unblinking focus on results. And like VisionPoint itself, Jasmine is a full-service agency personified. She wields a skill set that spans brand strategy, media planning, creative production, campaign management, data analytics, website development, event planning and public relations, along with certified expertise across the latest industry platforms like Salesforce, Google Analytics, HubSpot and more. Her versatility is eclipsed only by her ability to deliver meaningful results no matter the project. 

Jasmine’s resume speaks volumes to her results-first mentality. Before VisionPoint, Jasmine served in a variety of marketing leadership roles in industries ranging from higher ed to healthcare, putting up head-turning numbers for every project she touched. She has honed an instinct for maximizing ROI, whether it was using earned media strategies to increase the reach an ad campaign by 36% to driving a 51% increase in audience engagement for a new website. She uses that same aptitude to help our clients navigate the ever-changing landscape of higher education where marketing resources are tight and the competition is increasingly steep. A natural leader with a passion for community involvement, Jasmine has served as the VP of Community Relations for the American Marketing Association chapter in the Triangle region and remains an active member. She also holds both a B.A. in Mass Communications and a Master of Arts in New Media & Journalism. When not helping a client write the next chapter of their growth, you can find Jasmine writing fiction while listening to her favorite film score.