Chief Finance & Operations Officer
VisionPoint’s growth has accelerated at a record-breaking pace. Hayley’s role as Chief Finance & Operations Officer is to ensure our growth is well-planned, using financial data to help inform strategic business decisions and position our agency for long-term success. As our CEO’s financial right-hand, she juggles multiple administrative hats behind the scenes, from cost analysis and accounting to financial forecasting, budgeting, and other tasks crucial to meeting and exceeding our company-wide goals.
The big-picture approach that Hayley brings to her role is distinctive of our culture at VisionPoint. “The more business decisions I can help inform with financial data, the faster we can move toward our vision of becoming the paragon of higher ed marketing agencies,” says Hayley. “We can continue growing our client partner base, evolving our capabilities and expanding our team without missing a beat in producing best-in-class work.”
Hayley’s experience traces back to high-growth ad agencies and production houses in New York City. There, she served in a variety of financial leadership roles, driving pivotal growth spurts for agencies with multi-million dollar sales goals and stiff competition.
When not crunching numbers with the precision of a Wall Street analyst, you might find Hayley analyzing her way out of an escape room while whistling a tune from her favorite Broadway musical. Hayley is a Carolina girl at heart, having moved back from Brooklyn to her hometown of Raleigh, N.C., where she resides with her husband, three daughters, and two dogs.
B.S. in business administration
North Carolina State University
“Embrace uncertainty. Some of the most beautiful chapters in our lives won’t have a title until much later.”