As an Account Director, Erin considers herself a marketing archaeologist, digging through data and other information to find the root of her clients’ challenges. Erin taps into her expertise with strategy and digital marketing to turn client challenges into success stories.
Erin brings more than a decade of experience in marketing as both a freelance marketing manager and agency marketer. Before joining VisionPoint, Erin worked at EmoryDay, a full-service digital marketing agency based out of Maryland that focused on designing comprehensive digital marketing campaigns for professional service providers and business-to-consumer customers. Prior to EmoryDay, Erin owned a digital marketing franchise, where she learned how to run a business while refining her marketing and operational skills.
“Higher education is the open door that leads to unlimited opportunity,” says Erin. “Working with institutions who have such a passion for providing high-quality education to their students, it’s impossible not to share that passion and work to help them innovate and evolve in the marketplace.”
Erin’s determination for client success is rooted in her days as a collegiate volleyball player – team captain and MVP. Outside of the office and off the court, Erin is a color analyst for volleyball of all levels for local and national channels like ESPN and WEFS. When she isn’t cheering for the UCF Knights, she’s rooting for beloved Kansas City sports teams alongside her husband and two English bulldogs, Duke and Lana.
“Business has only two functions – marketing & innovation.”
Coconut Ranch Water: 1800 Coconut Tequila, soda water, and lime juice