Founder & CEO
Having founded VisionPoint Marketing in 2001, Diane has spent two decades pioneering new approaches in data-informed, strategic marketing in higher ed. She has helped more than 500 leaders from institutions of all shapes and sizes across the country to distinguish their brands, attract and retain right-fit students, grow enrollments, deepen alumni engagement, and even shape and market new offerings.
As her many clients over the years will tell you, Diane is both a marketing savant and a prescient consultant. Perhaps her most valuable gift, though, is her tenacity as a problem solver. Diane has a knack for seeing through challenges to new opportunities, along with the organizational and executive prowess to mobilize teams to seize them.
Diane leverages those gifts for the good of the higher ed industry. Recognizing the many changes and challenges our institutional partners are facing, Diane works with VisionPoint’s leadership to shape sophisticated solutions that help our partners thrive. She also enjoys consulting, writing, speaking, and sharing insights with client partners and stakeholders across the industry.
“I’ve experienced firsthand how a great education can transform not only individuals but also their families for generations,” Diane says. “That’s what education did for me. It’s such a privilege getting to pay that forward, helping our clients deliver on their educational mission to transform students’ lives for the better.”
Before founding VisionPoint, Diane worked with Cox Communications, SourceLink, High Speed Net Solutions, and ADVO (now Valassis) – the country’s largest direct marketing firm – among other respected organizations. She is an Alston Pleasants Scholar and an alumna of the University of North Carolina at Chapel Hill.
Outside of work, Diane enjoys yoga, reading, and spending time with her husband and her adult sons, Hunt and Harrison.
“Courage is not something that you already have that makes you brave when the tough times start. Courage is what you earn when you’ve been through the tough times and you discover they aren’t so tough after all.”
Diane grew up on a 400 acre farm with 400 Black Angus.