Daniela knows that a clients’ goal is nothing without a well-structured plan. As a Media Buyer for VisionPoint, she bridges the gap between our clients and our vendors, negotiating on their behalf to secure the best possible value based upon needs and media budgets. Daniela works closely with our digital marketing team, designing effective campaigns, utilizing traditional and mixed media, and working directly with vendors to make sure everything is going to plan. She is also responsible for managing day-to-day invoices.
Daniela is no stranger to media planning. Before joining VisionPoint, she honed her skills at Universal McCann Colombia for almost three years as a Media Buyer, performing tasks similar to her role at VisionPoint – developing media buying strategies and negotiating with various media outlets. As an Autonomous University of the West graduate with a major in Advertising, she traveled to the U.S. to learn English and grow in her career.
“Working in higher education is a true effort towards creating more opportunities for everyone,” says Daniela. “Education has the power to change our future.”
As a natural explorer, Daniela loves to travel the country. She enjoys trying new foods and learning more about the culture of the places she’s traveled. Her goal is to travel to at least half the countries in the world. While she currently resides in Massachusetts, Daniela was born in Cali, Colombia, a warm city with great food and a lot of salsa music.
“Treat people the way you want to be treated.”