Vice President of Market Strategy
As Vice President of Market Strategy, Dana Cruikshank ensures that our clients are getting the most from VisionPoint’s perspectives, services, and capabilities through his trademark visionary leadership. He tirelessly and fearlessly pursues new opportunities with prospective clients while finding right-fit agency partners that allow VisionPoint to expand its capabilities even further for the benefit of its clients. Dana is driven by the belief that institutions can use data and integrated marketing approaches to make genuine connections to prospects – at any scale.
Dana brings to our clients a rich portfolio of diverse experiences in marketing and media. At Virginia Tech, he guided communications and marketing for a $60 million grant funded by the US Army to promote STEM education and helped develop branding strategies for the university’s Continuing and Professional Education office. He previously worked as an associate producer creating the Discovery Channel’s international websites and served as a strategic communications advisor to the US Army Corps of Engineers in the aftermath of Hurricane Katrina. As a senior media officer at the National Science Foundation, he created strategies and content explaining nanotechnology, cybersecurity, and other subjects.
“What I love about working at VisionPoint is that we truly connect with our clients and create the right approaches for them,” says Dana. “That’s where fresh ideas and innovations come from.”
Dana is a graduate of American University in Washington, DC, and holds a master of organizational communication degree from Bowie State University and a master of public health degree from Virginia Tech.
A native of Ithaca, NY, Dana lives with his family in Blacksburg, VA, where he is active with Rotary International. When he’s not drafting marketing strategies, he likes to continue his attempts at mastering gluten-free baking and making music with his family.
“They won’t care what you know until they know that you care.”
Dana left home at 17 to spend a year in Eastern Europe