Dana Cruikshank

As vice president of business development, Dana ensures that our client partners are getting the most from VisionPoint’s perspectives, services, and capabilities through his trademark visionary leadership. He tirelessly and fearlessly pursues new opportunities with prospective client partners while finding right-fit agency partners that allow VisionPoint to expand our capabilities even further for the benefit of our client partners.

Dana brings to our client partners a rich portfolio of diverse experiences in marketing and media. At Virginia Tech, he guided communications and marketing for a $60 million grant funded by the US Army to promote STEM education and helped develop branding strategies for the university’s Continuing and Professional Education office. He previously worked as an associate producer creating the Discovery Channel’s international websites and served as a strategic communications advisor to the US Army Corps of Engineers in the aftermath of Hurricane Katrina. As a senior media officer at the National Science Foundation, he created strategies and content explaining nanotechnology, cybersecurity, and other subjects.

“What I love about working at VisionPoint is that we truly connect with our clients and create the right approaches for them,” says Dana. “That’s where fresh ideas and innovations come from.”

Dana is a graduate of American University in Washington, D.C., and holds a master’s in organizational communication from Bowie State University and a master’s in public health from Virginia Tech.

A native of Ithaca, N.Y., Dana lives with his family in Blacksburg, Va., where he is active with Rotary International. When he’s not drafting marketing strategies, he likes to continue his attempts at mastering gluten-free baking and making music with his family.