Here at VisionPoint Marketing, we pride ourselves on steering our clients in the right direction to achieve their goals. That’s where Cassie shines. As a Strategy Specialist, Cassie uses her years of digital marketing experience, keen eye for detail, and research skills to build robust strategies that get clients where they want to go.
Cassie began her career at VisionPoint on the Media & Optimizations team, leveraging her Communication degree and English minor to maintain partners’ reputations by ensuring all ad materials were error-free – both grammatically and technically. She collaborated with our integrated marketing teams to dive deeply into keyword and target audience research to secure peak optimizations and the highest return on investment from every campaign our team touches. Before joining VisionPoint, Cassie previously honed her skills through marketing roles at digital marketing agencies, real estate firms, and news sources like the Pittsburgh Post-Gazette.
“I see my strategies as a bridge between where my client partners are now and where they want to be,” Cassie says. “I want to celebrate all they’ve accomplished and share those accomplishments with the world while working with them towards whatever’s next.” Outside of work, Cassie loves to exercise her creativity: hobbies include cooking and baking, fiddle playing, and writing speculative fiction short stories.
“Do I dare disturb the universe?”