Digital Marketing Specialist
With the multitude of higher ed clients we serve at VisionPoint, it’s paramount that not a single detail of our marketing campaigns slips through the cracks. And the details are where Cassie shines. As a Digital Marketing Specialist, Cassie uses her keen eye for detail and organization skills to provide our campaigns with meticulous research, management, reporting and quality assurance.
“I evaluate our well-researched, strategically crafted campaigns before they go out into the world to make sure they’re the very best they can be,” Cassie says of her role. “This emphasis on perfection ensures our campaigns wow audiences and make a difference for our clients.”
Leveraging her communication degree and English minor background, Cassie maintains our clients’ reputations by ensuring all ad materials are error-free – both grammatically and technically. She collaborates with our expert integrated marketing teams to dive deeply into keyword and target audience research to secure peak optimizations and highest return on investment from every campaign our team touches.
With a knack for turning out ROI through her fastidious research, Cassie previously honed her skills through marketing roles at digital marketing agencies, real estate firms, and news sources like the Pittsburgh Post-Gazette. When she’s not contributing to the symphony of client success we conduct at VisionPoint, Cassie’s keeping time as an avid fiddle player in community theatre and ensembles.
“Do I dare disturb the universe?”
– T.S. Eliot