Senior Digital Marketing Specialist
With the multitude of higher ed clients we serve at VisionPoint, it’s paramount that not a single detail of our marketing campaigns slips through the cracks. And the details are where Cassie shines. As a Digital Marketing Specialist, Cassie uses her keen eye for detail and organization skills to develop media strategy and plans, upload and optimize campaigns for various platforms, analyze performance, and write and deliver reports.
Cassie began her career at VisionPoint leveraging her Communication degree and English minor to maintain clients’ reputations by ensuring all add materials were error-free – both grammatically and technically. She collaborated with our integrated marketing teams to dive deeply into keyword and target audience research to secure peak optimizations and the highest return on investment from every campaign our team touches. Before joining VisionPoint, Cassie previously honed her skills through marketing roles at digital marketing agencies, real estate firms, and news sources like the Pittsburgh Post-Gazette.
“As I’m strategizing, optimizing, and analyzing our campaigns, my mission is to make sure our ads are influencing the right people at the right time in the right way to drive meaningful action, guiding prospects on the first step of a life-changing higher education journey,” Cassie says.
When she’s not contributing to the symphony of client success we conduct at VisionPoint, Cassie’s keeping time as an avid fiddle player.
“Do I dare disturb the universe?”