Senior Digital Marketing Specialist
Our laser-focus on returning results to our clients is the driving force behind our dedication to optimizing digital marketing campaigns weekly. And Casey Nelson is the face behind those optimizations. As one of our digital marketing specialists, Casey sees our client partners’ campaigns from creation to implementation to optimization. Her in-depth expertise across a variety of digital marketing channels – Facebook, Google, YouTube, and LinkedIn, to name a few – means Casey confidently builds campaigns for our clients that set them up for success.
“My favorite thing about marketing, especially when it comes to social campaigns, is helping clients meet their goals,” Casey says. “I love taking on achieving client campaign goals because it crosses something off their to-do list, and they can feel confident that VisionPoint is going to do everything in our power to support the success of their campaign.”
In her role at VisionPoint, Casey collaborates across teams to discern client goals and research strategies that will exceed those goals. By conducting granular ad and landing page optimizations, auditing website analytics, and reporting on marketing metrics, Casey drills down to help our clients realize results based on real-time insights.
Casey leverages her experience working in digital marketing and social media for a variety of organizations, including higher education institutions like Western Carolina University and Southwestern Community College. From awareness building to lead generation to conversion, Casey ensures that prospective audiences move effectively through the enrollment funnel to achieve a true ROI.
But when she’s not optimizing campaigns for record-beating results, Casey is most likely spending time in the great outdoors with her husband and their two rescue dogs, savoring a good book, or catching up on clips from one of her favorite celebrities, Ellen Degeneres (whose show she’s been on twice!).
“Find out who you are and be that person. That’s what your soul was put on this Earth to be. Find that truth, live that truth, and everything else will come.”