Associate Director of Media
As associate director of media, Carly takes our client partners’ campaigns from conception to completion. With our relentless pursuit to optimize our digital ads to yield the highest possible results for our client partners, Carly and our entire Marketing and Optimization team are integral parts to making that goal a reality.
“This isn’t a set-it-and-forget-it program,” Carly says. “Optimizations are vital for the success of our campaigns, and coupled with our comprehensive industry knowledge, we’re able to provide the best possible service for our higher education clients.”
Carly creates, launches, and optimizes our client partners’ campaigns through market research and data-driven insights. From our client partner advocates in account services to our marketing strategists, Carly collaborates across teams. She then leverages her own digital marketing savvy earned from her extensive background in the marketing and media buying world.
Before coming to VisionPoint, Carly worked as a strategic account manager, strategist, and media coordinator at a variety of digital marketing agencies. She has seen all sides of the marketing agency process, from pitching to media buying to campaign management. She has expertly managed campaigns for programmatic media, SEM, and social media, and keeps an eye out for new, innovative digital media channels. Her experience equips her with a sense of flexibility for the fast-paced world of marketing, and her passion for digital marketing drives her to bridge the gap between client partner needs and solutions.
A commercial connoisseur, Carly has always loved advertising and has even been known to skip what she’s watching to get to the commercials. If she’s not spending her time upping a client partner’s ROI through her brilliant optimization, Carly might be baking one of her world-class cakes or spending time with her favorite furry friends, her two dogs.
“Today is a good day for a good day.”