Web Account Director
As an eternal optimist and brilliant collaborator, Carissa Hoel’s experience leading complex, institution-wide website projects as our Web Account Director is rivaled by few. In fact, around the office, we joke that if you added up all the nation’s higher ed website redesigns over the past several years, Carissa would have had a hand in half of them (and that’s probably only a slight exaggeration). From strategy and IA to design, development, and launch, Carissa does it all with infectious poise and quiet confidence.
Carissa has been with VisionPoint for almost a decade, leading dozens of full-scale website redesigns and offering her support on many others. Clients and coworkers alike have come to trust her experience and leadership, not only in solving complex web marketing challenges but also in delivering exceptional work. Carissa’s previous experience includes event planning, promotion, social media management, and marketing.
“I love our clients. They are so committed to the work,” says Carissa. “It’s easier to succeed with a project when a client is really passionate about what they are trying to achieve. It’s great to see a new website go live and celebrate that with our clients.”
When Carissa isn’t at the office tackling new client projects, she can be found going on hikes and other outdoor adventures with her adorable Shiba Inu, Dixie, and her husband, Dan. Carissa is also a world traveler with a long bucket list of exciting places left to visit.
“When it is obvious that the goals cannot be reached, don’t adjust the goals, adjust the action steps.”
Harry Potter and the Prisoner of Azkaban