Associate Director of Media
Brittany is our go-to gal to make sure all of our client partners’ digital marketing campaigns are performing at peak capacity. Her weekly hands-on optimization, research, and testing for our ad campaigns guarantees each project reaches its full potential, bringing in the highest ROI for our client partners.
“Digital marketing is ever important in a time of increased electronic use. This makes what I do increasingly important and relevant,” Brittany says of her role. “My job as associate director of media is more than just putting ads in front of people; it’s using digital platforms to build awareness, garner leads, and break stigmas for our higher education clients.”
And while Brittany brings her experience in digital marketing to VisionPoint, she also brings a wide range of marketing savvy. Starting out with companies like Disney, Cartier, and Gucci, Brittany earned her chops through brand building, traditional marketing, and experiential marketing. In these roles, she assisted in execution and production of videos for multiple Disney marketing campaigns, as well as helping to define and promote these global brands.
This high-level perspective to campaign building and market research has equipped her with the right research questions to ask so that we always achieve the best possible results for our client partners. With certifications in Google Analytics, Google Adwords, and BrightEdge, Brittany has no shortage of skills in her toolkit to optimize ads and meet client partner goals. Brittany is a graduate of the University of North Carolina at Chapel Hill where she studied advertising and entrepreneurship.
While Brittany is an avid embracer of emerging and innovative digital marketing trends, there are a few things she knows she’ll never give up: Carolina sports, all things Disney, and her impeccable sense of fashion.
“You are braver than you believe, stronger than you seem, and smarter than you think.”
A. A. Milne
She’s been to Disney World more than 50 times!