Director of Research & Analytics
Our forte at VisionPoint is in seeing the big picture. Brandi is one of the reasons why. She uncovers patterns in data that prove marketing attribution, providing our client partners with full visibility on their return while equipping them with the insights they need to replicate success. As a marketing automation guru with hands-on experience working in CRM platforms like Hobsons and Slate and building predictive data models, Brandi also helps our client partners own the bottom of the funnel and nurture leads to enrollment en masse.
Like VisionPoint itself, Brandi brings a resume that is focused squarely in higher ed, along with specialized expertise in enrollment management and student affairs. She led graduate recruitment and retention efforts at Eastern Kentucky University, published research on online learning trends, and delivered numerous keynote presentations on topics that range from intervention strategies for increasing retention to institutional leadership training. She has served on multiple CRM committees for both public and private institutions, where she provided counsel in drip marketing, applications processes, and inquiry management for programs and events. With a doctorate in education leadership and policies studies, Brandi adds Ed.D.-level certainty and client-first empathy to every project she touches, helping drive the best possible results for our client partners’ marketing campaigns.
When not measuring the results that matter, you might find Brandi cheering on her Buffalo Bills with the energy of a ‘90s rock band or traveling the world with her family.
“Live each season as it passes; breathe the air, drink the drink, taste the fruit, and resign yourself to the influence of the earth.”
Henry David Thoreau