Digital Marketing Specialist
As a key supporting player on our Integrated Marketing team, Alexus’ day-to-day work keeps our clients’ digital campaigns synced with the ever-changing trends in media consumption patterns, emerging platforms and marketplace technologies. She is fluent in nearly every digital channel under the sun, bringing certified expertise in Google Ads, Amazon Programmatic and TradeDesk. She reads analytics data with a strategic eye, making the right adjustments to each campaign to help our clients reach the right audiences at the right moments in ways that deliver meaningful results.
“20 years ago, marketing was mostly all traditional media, but now we have the consumer at our fingertips and can reach them within seconds,” said Alexus. “The digital marketing world will continue to grow at a rapid pace, and it is crucial that brands stay ahead of the curve when trying to expand awareness and drive engagement.”
While she may be young, Alexus is no newbie to the digital marketing game. She earned her stripes while working with some of the most competitive agencies in the Philadelphia area, gaining a perspective across industries that our higher education clients will find invaluable. Her knack for tracking, measuring and delivering the results that matter probably comes from her childhood job as a basketball game scorekeeper. As an avid college hoops fan, she is still keeping score while ensuring that our clients stay on the side that wins.
“If you look at what you have in life, you’ll always have more. If you look at what you don’t have in life, you’ll never have enough.”
– Oprah Winfrey