Alex Lucas

As an Account Director for VisionPoint, Alex describes himself as the quarterback for his clients, seeing himself as an extension of their team. He guides projects to success from start to finish, ensuring no idea, big or small, is left behind. Alex utilizes the depth and breadth of VisionPoint’s knowledge and capabilities, working cross-functionally alongside our creative, account, and media teams. 

Alex’s 13-year history in marketing began in local government, working as an account director for Nottingham City Council’s Sport and Leisure department. His interest in higher ed marketing stems from his career in academic publishing as a marketing manager for Oxford University Press and Elsevier. And before joining VisionPoint, Alex took on multiple account management roles for various American agencies. He developed and implemented SEO, PPC, creative content, SEM strategies, and websites for a wide range of companies spanning various industries.

“Drawing on my past experience at Oxford University Press working in academia, I’m ecstatic to be able to work in the higher education space again as a member of the VisionPoint team,” says Alex. “It’s wonderful to know that I am able to help institutions in promoting educational opportunities which contribute to society.” 

His bucket list may be long, but there are only a handful of things Alex has yet to cross off his list. He’s traveled the world, driven Ferraris in Italy, and has crossed paths with celebrities. When he isn’t traveling, Alex is likely spending time at home, at the gym, or out redlining his Miata to the limit.