Crafting an Effective RFP for Your University Website Redesign
In the evolving digital landscape, your university’s website must stay current to effectively attract and delight prospective students, current students, alumni, and other stakeholders. A strategic redesign of your website is not just an upgrade; it’s a necessary step to ensure you remain competitive and relevant in the higher education space. Here are some key […]
Webinar: Top Site Tasks
Join our upcoming webinar on February 29 at 1:00 p.m. EST as we delve into building recruitment-focused websites tailored to prospective students’ needs.
Optimizing Website Lead Generation through SEO-Informed Information Architecture
Here are some basic steps you can take focused on search engine optimization (SEO) and information architecture (IA) to get your website ready to generate leads.
Your Last Website Redesign
5 min. read The current process for web redesign projects is broken. It is inefficient and rarely delivers on its promises. Even the word “redesign” implies a repeat. Considering your site is your number one tool for marketing and recruitment, think of improving it as a process – not a project in need of repeating […]
Why they’re leaving: How to keep students on your page and lower bounce rate
Does a high bounce rate mean a poor user experience? Our VP of Innovation, Josh Dodson, dishes out the Zen on one of your website’s most misunderstood metrics.
Website Accessibility: A Primer for Higher Ed
If you are managing a higher ed website, you need to be paying close attention to the responsibilities and challenges of website accessibility. Inattention can seriously impact your institution in terms of reputation, time and money. For the past 28 years, businesses, educational institutions and public spaces have been grappling with the important challenges of […]
Maximum Page Width in Fluid Responsive Design
The responsive website design movement provides an optimal website viewing experience across many devices and screen sizes. I’d like to share a recent experience I had while attempting to determine “how wide is too wide?” when it comes to fluid responsive design.
Selling Upward: How to Convince Your Boss to Invest in a Website Redesign
You know your website’s challenges all too well. Visitors can’t find what they’re looking for. The design is outdated. Your CMS is difficult to use. Your content is off brand. There is a hodge-podge of technologies that don’t work together. The solution is clear (at least to your marketing team): it’s time for a website […]
Website Design and Development FAQ: Development
We took a look back at some of the development questions we’ve heard most over the years and did our best to answer them.
UNC Pembroke Selects VisionPoint Marketing for Website Redesign
We’re pleased to announce the University of North Carolina at Pembroke has selected VisionPoint Marketing to redesign and develop its public-facing website (uncp.edu).