Am I Normal? Common Challenges in Enrollment Marketing and Admissions
If you work in enrollment marketing or admissions, chances are you’ve asked yourself this question at least once: “Am I normal?” Let’s unpack what “normal” really looks like right now.
Student Search Strategies for a Changing Digital Landscape
Here’s how institutions can adapt their student search strategies to remain sustainable and successful in this shifting environment.
Exercises to Improve Your College’s Brand
Before you start a full rebrand, here are three practical frameworks that you can use to strengthen and improve your college’s brand.
How to Build a Brand Strategy for Higher Ed
Brand strategy for higher ed is the connective tissue between where your institution is today and where it can be tomorrow.
What Is a Brand for Higher Ed?
What actually is a brand for higher ed? We break down the core elements that make up what a good brand is (and isn’t).
A Persona Guide for Community Colleges
We’ve compiled a set of personas that can be used as a starting point for the majority of community college audiences we listed above.
Maximize Your Media Budget with These Higher Ed Frameworks
Maximize your higher ed media budget with smart, full-funnel strategies tailored to every spend level—from under $50K to over $500K.
Humanizing SEO: Writing SEO-Driven Content for Humans First
Humanizing SEO is all about prioritizing user experience, aligning content with search intent, and creating engaging program pages.
Stronger Connections: Personalized Marketing in Higher Ed
Personalized marketing is essential for higher ed recruitment. Learn how it increases engagement, conversion rates, and student retention.
Four Lessons Four-Year Marketers Can Learn From Community Colleges
Most colleges and universities face a daunting mix of challenges, but these challenges aren’t new. In fact, community colleges have been facing them for years. Here are the salient lessons four-year marketers could learn from community colleges.