The Impact of Social Media in Enrollment Marketing
Social media and performance marketing is the way of the present and the way of the future. But using these tools to benefit enrollment is going to require you to remain cognizant of where prospective students are, what information they need, and how to get it to them.
Twitter Tumult: Why You Shouldn’t Panic but You Should Be Paying Attention
Many marketing companies and higher ed institutions are pausing ad spend on Twitter. If you’re in that boat, or even if you’re still advertising there, don’t panic. Pausing campaigns is a fairly simple process and there are many other places your ad money can go to hit that top-of-funnel awareness that Twitter provides.