Effective Marketing Tactics to Increase Enrollment for Nontraditional Students

In today’s marketing world, higher ed institutions advertise and promote their universities and offerings toward various market segments. Even though a major proportion of college applications and enrollment comes from the traditional undergraduate student group – ages 18 to 24 – colleges and universities should shift their focus towards finding ways to attract nontraditional students – ages 24 and up – to further grow their enrollment numbers.

The Intern Insider: How to Make the Most of Your Internship

Having a chance to intern for VisionPoint Marketing has been one of the greatest experiences in my growing professional career. In only two months, I’ve learned skills that my college classes couldn’t teach in four years, and I’ve found myself working on things I didn’t see myself enjoying (information architecture is cooler than you think).  […]

Introducing the Fall 2012 Interns

We have been very lucky to have two wonderful interns this fall. Here is a little bit about each of them and their experience here at VisionPoint. Name: Chelsea Strange University: North Carolina State University Major: Business Administration – Marketing Concentration Class: Senior 5 Fun Facts About Me I love to run, and hope to […]