Preparing for Google Analytics 4 (GA4)
About two years ago, Google started working on their new Analytics software: Google Analytics 4, or GA4. Then this March they announced a deadline. On July 1, 2023, Google is retiring your historic and current Google Analytics account (also known as Universal Analytics, or UA) to move everyone over to GA4. This is a very […]
The Vocabulary of Google Analytics: An Introduction
Wouldn’t it be great if you could read the minds of all the visitors to your website? If you could know what interests them? If you could figure out what part of your website is turning them off or which pages are encouraging them to engage with your higher ed institution? You can. Google Analytics […]
SEO Part 1: What is SEO and Why Should You Care
Search engine optimization (SEO) is a broadly used term in the marketing world, but what does it mean? Does SEO have real value in higher education? Can it help your institution?