Your Enrollment Funnel Is Upside Down (And Your Content Strategy Probably Is Too)
We surveyed more than 1,000 traditional-age prospective undergraduate students, and the findings should change how you think about every page, email, and social post you produce.
The Most Common Enrollment Mistake? Prescribing Solutions Before Diagnosing the Problem
When enrollment goals aren’t being met, it’s natural to start looking for answers. Effective enrollment strategy begins with understanding the root cause of the challenge, not assuming the solution.
Show Me Your Enrollment Funnel
What those years taught me is that enrollment was never just about getting students into school. I wasn’t responsible only for enrollment. I was responsible for helping students start, stay, graduate, and succeed.
Building a Strategic Enrollment Playbook for Your Institution
How marrying higher ed marketing and admissions through a unified enrollment playbook drives ROI, boosts yield, and eliminates institutional silos.
How Colleges & Universities Should Strategically Use End-of-Year Funds
Make the most of end-of-year funds with strategic investments in enrollment, marketing, and infrastructure that drive long-term impact and measurable results.
Navigating Yield and Melt for the Class of 2026
Brent Beam tells a story about walking into his senior director’s office back when he first started as an assistant director of admissions. He was smiling ear-to-ear because he had just helped his first student through the application. But his director looked at him and simply said, “Great. Now the hard work actually starts.” In […]
Your CRM Is the Secret to Smart Enrollment Strategy
CRM strategy is enrollment strategy. We’re talking about unlocking your ability to listen to a student, understand their needs, and show up for them at the exact moment that is most likely to make an impact.
Reengaging Prospective Students Who Haven’t Enrolled
It’s hard to reengage prospective students who have been accepted but haven’t enrolled yet. We’re going to talk through a few ways to personalize your communication and give you a checklist of where you can start!
Do You Want the Good Enrollment News or the Bad Enrollment News First?
While there are some people celebrating the drop of just 1.1% in undergraduate student enrollments between the fall of 2021 and 2022 … is this really good news?
Win Enrollments with Digital Advertising
3 min. read This month, Carly Althaus, VisionPoint Marketing’s Associate Director of Media, co-hosted a webinar with Vice President & Creative Director, Tony Poillucci, and Dana Cruikshank, Vice President of Market Strategy. Titled “Win Enrollments with Digital Advertising,” Carly, Tony, and Dana discussed the fundamentals of compelling and effective marketing and walked attendees through the […]